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The Sweet Taste of Vindication

A plate piled high with cookies can go a long way to remedying a false accusation.

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The Sweet Taste of Vindication

Last summer, we had a customer come in to pick up a pearl necklace that she “swore” she left with us to repair. When we couldn’t find it in our repair box, she got really mad and threatened to call the Better Business Bureau on us. We were all stymied. None of our records showed that she had left that necklace with us. A few days later, she sent her husband in with a plate piled high with cookies to apologize. She had found the necklace in her jewelry box. She hadn’t brought it to us after all. Those cookies were very sweet indeed! — Chay Rees Runnels, Rees Jewelry, Nacogdoches, TX

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MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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