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Make the Most of Blue Monday and More Important Dates for January

It’s 2020, so make sure your vision is clear.

Published

4 years ago

December 31, 2019

INSTORE Staff Instore January 2020 Issue

Make the Most of Blue Monday and More Important Dates for January

20 Combine post-holiday depression with seeing our New Year’s resolutions fall by the wayside, and we arrive at a date in the third week of January that has come to be known as BLUE MONDAY, when — according to various media accounts — we are at our most miserable. Fight this annual nadir with a Blues Bash on social media or in-store, featuring your sapphires and other blue jewelry. It could also be a good way to introduce Pantone’s color of 2020 — “Classic Blue”.

1 As we open the year 20/20, take time to give serious thought to your vision. What one bold thing does your business stand for? How clear is it to everyone?

15 On GET TO KNOW YOUR CUSTOMER DAY, give your sales associates an allowance to take a customer out to lunch. Their goal should be to learn about them, not to sell them.

28 Celebrate FUN AT WORK DAY by rolling out a ceremony to celebrate big sales or a fun new spiff. And don’t forget to tell customers how much fun you had serving them.

She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”