Once upon a time
In a jewelry store on the Main
stood a jeweler we all know
Let’s just call her Jane.
She had learned her craft
going back a generation or two
and shared her excitement with her customers
who loved her too.
The store was clean.
the store was new.
That’s the reason business was so cool,
or, at least, that’s what she thought she knew.
Years ago, when Clinton was in office
money was flowing daily.
Just opening the door
would more than suffice.
But now with the Internet,
business has dropped off a bit.
We made up the loss
by buying gold by the pennyweight.
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Now things have turned around,
and you’ve bought every herringbone chain there was in town
We must go back to being a retail store.
Doing things that are profitable and sound.
But where to advertise?
Newspaper and radio was the thing,
along with TV,
made the cash registers sing.
FaceBook, Twitter, Pinterest.
Also include our website.
It’s all so confusing because
people begin to lose interest.
And the Millennials are another breed.
Unlike the boomers before,
they are so unpredictable
Just where should we plant our advertising seed?
But, alas, hope is near
The shop is our savior
There’s still plenty of jewelry to fix
And lots of designs to create.
Customers still want it their way.
Just like Burger King years ago.
So let’s get the jewelers benches hot and ready.
There’s still many more ounces to melt.
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Size, tip, shanks and claws.
There’s another way to play Santa Claus.
Be ready the week between Christmas and New Years.
“While you wait” repairs will wipe away our money tears.
Sizings, band shortenings, and remaking old stuff
Will help us put money in the truck.
So be ready to help them this special week
So they can wear these jewels for parties and such.
Fifty percent more for “while you wait”
will help your bank account
And customers will be happy not having to wait.
Have a prosperous holiday and a great new year!
