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A Wider Circle, A Podcast to Watch and More News for December

Plus, a pioneering force in direct response consumer marketing campaigns for jewelry retailers, has launched their new product, OnSite.

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A Wider Circle, A Podcast to Watch and More News for December

A Wider Circle

The Jewelers Circle has launched a new direct-to-consumer platform! The first international e-retail portal dedicated to vintage and rare jewelry, The Jewelers Circle is powered by a growing global network of passionate experts. It’s an opportunity for leading vintage dealers from around the world to share their rare treasures with a global audience. jewelerscircle.com

Eyes on Your Site

DDK Marketing, a pioneering force in direct response consumer marketing campaigns for jewelry retailers, has launched their new product, OnSite. OnSite is patented marketing technology designed to capture the attention of consumers searching for jewelry. Some retailers already using OnSite are reporting at least a 5X return on investment, more cost effective than Google Pay-Per-Click advertising. themveye.com

Diamond-Worthy Education

The Natural Diamond Council’s Education Program for retailers and jewelry professionals is designed to designed to accelerate natural diamond knowledge beyond the 4 C’s and convert sales. Catering to both veterans and newcomers, the program offers interactive learning with infographics, downloadable social media assets, articles, industry research, curated workshops, certificates of completion, and more. naturaldiamonds.com

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A Podcast to Watch

The Accutron Show has announced a new co-host for the popular podcast’s fourth season. Multi-disciplinary artist, celebrity photographer, filmmaker, TEDx speaker, and social justice advocate Indrani Pal-Chaudhuri will join current host, writer and editor David Graver for another chapter of conversation about American consumer culture with an outstanding lineup of influential guests. accutronwatch.com

Ethical Assistance

Ethical Metalsmiths’ Responsible Sourcing Committee is making their Gemstone Supplier Conversations Guide available to the public! The resource provides starting points for industry professionals to use to assess the ethical positioning of suppliers and players they interact with in the mining, metal, and gemstone industries. Find it on the EM website under “Resources.” ethicalmetalsmiths.org

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SPONSORED VIDEO

Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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