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A Wider Circle, A Podcast to Watch and More News for December

Plus, a pioneering force in direct response consumer marketing campaigns for jewelry retailers, has launched their new product, OnSite.

Published

5 months ago

December 13, 2023

INSTORE Staff Instore December 2023 Issue

A Wider Circle

The Jewelers Circle has launched a new direct-to-consumer platform! The first international e-retail portal dedicated to vintage and rare jewelry, The Jewelers Circle is powered by a growing global network of passionate experts. It’s an opportunity for leading vintage dealers from around the world to share their rare treasures with a global audience. jewelerscircle.com

Eyes on Your Site

DDK Marketing, a pioneering force in direct response consumer marketing campaigns for jewelry retailers, has launched their new product, OnSite. OnSite is patented marketing technology designed to capture the attention of consumers searching for jewelry. Some retailers already using OnSite are reporting at least a 5X return on investment, more cost effective than Google Pay-Per-Click advertising. themveye.com

Diamond-Worthy Education

The Natural Diamond Council’s Education Program for retailers and jewelry professionals is designed to designed to accelerate natural diamond knowledge beyond the 4 C’s and convert sales. Catering to both veterans and newcomers, the program offers interactive learning with infographics, downloadable social media assets, articles, industry research, curated workshops, certificates of completion, and more. naturaldiamonds.com

A Podcast to Watch

The Accutron Show has announced a new co-host for the popular podcast’s fourth season. Multi-disciplinary artist, celebrity photographer, filmmaker, TEDx speaker, and social justice advocate Indrani Pal-Chaudhuri will join current host, writer and editor David Graver for another chapter of conversation about American consumer culture with an outstanding lineup of influential guests. accutronwatch.com

Ethical Assistance

Ethical Metalsmiths’ Responsible Sourcing Committee is making their Gemstone Supplier Conversations Guide available to the public! The resource provides starting points for industry professionals to use to assess the ethical positioning of suppliers and players they interact with in the mining, metal, and gemstone industries. Find it on the EM website under “Resources.” ethicalmetalsmiths.org

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”