In Shane Decker’s final regular monthly column, he shares wisdom from his dad.
Professional follow-up is key to referrals and repeat purchases.
“Wowing” clients isn’t just good for your store, it’s fun for the client.
And whatever you do, don’t sell out of your own pocketbook.
Opportunities abound for sales growth.
“Selling forward” not only creates sales for your store, but it’s a service to your client.
Understand what they want, and you’ll sell more engagement rings.
When that inevitable stare-down over prices occurs, don’t blink, says Shane Decker.
Listen with your eyes to know when the customer is in the 30-second window.
But they won’t buy unless you have what they want.
These are some ways to respond to indecision on the part of your clients.
Here’s how to make sure your people stay accountable to your store’s “absolutes.”
It takes time, effort and preparation.
Shoppers want big diamonds. Here’s how to make sure you’re ready to sell them.
And you shouldn’t be paying them commission.
It's another day at work for you, but for the client, it's a memory to cherish forever.
It will show you where your sales staff needs training.
Everyone on your team has to be committed to the practice.
You have more time than ever to train your staff.
Learn how to build value, rather than costing yourself profits.