Shoppers want big diamonds. Here’s how to make sure you’re ready to sell them.
And you shouldn’t be paying them commission.
It's another day at work for you, but for the client, it's a memory to cherish forever.
It will show you where your sales staff needs training.
Everyone on your team has to be committed to the practice.
You have more time than ever to train your staff.
Learn how to build value, rather than costing yourself profits.
Here's how to make closing sales easier, says Shane Decker.
Romance the item and the reason they came in, and you’ll close more sales.
Take full advantage of every minute to make your sales team better.
Go the extra mile for your client if you want to see them again.
Cover these topics to maximize your selling opportunities this season.
It's one of the surest ways to ruin a client's experience.
They want to leave with their chosen product in a bag.
Huddling at the back is a big no-no.
He needs to hear her say "yes."
Asking questions and building value should guide your decisions.
Shane Decker says too many owners give up too quickly.
You're only as good as your people.
Secure sales techniques not only keep your jewelry safer, they make your clients happier, writes Shane Decker.