Connect with us

Press Releases

Bottom Line Marketing Makes Moves in 2023

Ad agency appoints new leadership & offers full range of services.

mm

Published

on

Gus Garcia | Jackie Brooks
Gus Garcia | Jackie Brooks

(PRESS RELEASE) DENVER, CO — Bottom Line Marketing announces the company is growing its team, appointing new leadership and continuing to offer a fuller-than-ever range of new marketing services. With nearly 70 in-house employees working from office locations in West Palm Beach, Florida, and Denver, Colorado, BLM is the largest full-service ad agency in the jewelry industry.

Earlier this year, Bottom Line CEO Jackie Brooks claimed full ownership of the company in a step that further unifies the agency under one vision across both offices.

“We started as a small operation in a garage in Michigan and grew into a marketing powerhouse,” said Brooks. “The whole journey has been a dream come true, and that’s what we’re prepared to do for each client – turn their vision into reality. Accordingly, we’ve worked hard to put incredible talent and the latest technologies in place to help our partners reach new levels of success.”

Gus Garcia now occupies the role of Chief Growth Officer. Bottom Line’s longest tenured employee, Gus has worked his way through the agency as a Media Buyer, Director of Digital Marketing, Director of Business Development, Account Executive and now Chief Growth Officer. Gus is excited to help bring the agency to new heights in 2023 alongside a star-studded team of marketing experts.

Ashleigh Lynn has been appointed to the position of Chief Operating Officer. Longtime employee of Bottom Line, Sara Gray, has been promoted to Associate Creative Director. Sara has an extensive background as Bottom Line’s former lead designer, with a special eye for detail and captivating creative strategy.

New talent has also joined the agency’s Creative Department, including Creative Director Dewey Taylor. Dewey brings a bounty of experience producing corporate cinema and advertising campaigns with Emmy Award-winning studios. Before joining the BLM team, he served as filmmaker and commercial advertising producer for iconic brands such as Signet Jewelers, BMW, TopGolf and more.

Advertisement

BLM is focused on growing independent retail jewelers. The full-service ad agency serves over 80 retail stores and 100 doors in the industry. As a provider of Shopify website solutions, Bottom Line creates robust, beautiful e-commerce websites specifically tailored to give high-end jewelry clients a competitive edge in the digital landscape. Their comprehensive range of services includes:

  • Brand Development + Management
  • Traditional Media
  • Digital Media
  • Social Media
  • SEO
  • Graphic Design
  • Animation
  • Video Production
  • Audio Production
  • Photography
  • Copywriting
  • Co-op Management
  • Clienteling Solutions + In-store strategy
  • Shopify Website Development + Management

Bottom Line Marketing will exhibit at JCK in Booth 15048, near the Plumb Club. Stop by to learn more about illuminating your marketing strategy with BLM, visit here for more information or contact Gus Garcia with questions at gus@bottomlinemarketing.com.

About Bottom Line Marketing

As a full-service marketing agency, Bottom Line Marketing addresses all your creative, advertising and sales needs. From branding, campaigns and media buying, to video production, social media and more, we’ll electrify your brand through our innovative Light Bulb approach. By strategically harnessing the energy of collective creativity we discover unique solutions that spark growth and ignite your bottom line. You have the freedom to be involved as much or as little as you wish. Because the more bulbs involved, the brighter the outcome.

Advertisement

SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

Promoted Headlines

Advertisement

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Latest Comments

Most Popular