(PRESS RELEASE) EVANSTON, IL — BriteCo, an innovative appraisal and jewelry insurance technology company, announced that it will host a free webinar for retail jewelers Tuesday, April 28, entitled, “ BriteCo | What’s it all about and how can it help jewelers during COVID-19.”
During the webinar BriteCo CEO Dustin Lemick, a third generation jeweler, will give participants a demonstration of:
- How BriteCo’s free online appraisal platform saves time and enables retail jewelers to earn more money
- How offering a “Virtual Reappraisal” will let jewelers stay connected and provide value to their customers during the COVID 19 crisis
- Why sending all replacement insurance claims back to your store generates more income
To learn more, jewelers can visit here.
Free to qualified jewelers, BriteCo’s appraisal software uses intuitive self-guided screens to enter key information, include photos, and get a recommended range for appraised value based on more than 200,000 current market pricing points. Once the jeweler finalizes the appraisal, the customer receives an email with a customized electronic copy of the appraisal for their records.
Immediately after the appraisal is finalized, BriteCo sends an email or text directly to the customer offering replacement insurance coverage. The customer clicks a link in the message, fills out a short application on their mobile device or computer, and gets an exact quote based on their piece’s appraised value. Paying by credit or debit card, the customer is insured instantly.
Licensed to sell jewelry and watch insurance in all 50 states and backed by an AM Best A rated global insurance carrier, BriteCo is revolutionizing the appraisal and insurance process, allowing retail jewelers to compete more effectively in store by leveraging innovative technologies.
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To learn more about the BriteCo Appraisal Management Platform and immediate insurance coverage, visit www.brite.co or email jeweler@brite.co.
Ready to Relocate? Wilkerson Makes Your Move Seamless
When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time.
"We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them.
Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."
