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Bulova & Marc Anthony Announce Exclusive Partnership for Watches & Jewelry

“He is the perfect embodiment of Bulova’s Bold at Heart spirit and like the brand, his music is evergreen and passed down for generations.”




Bulova & Marc Anthony Announce Exclusive Partnership for Watches & Jewelry

(PRESS RELEASE) NEW YORK — Bulova, a New York City based watch brand with over 147 years of uninterrupted history, and iconic singer, songwriter and actor, Marc Anthony, announce an exclusive relationship celebrating their iconic Bold at Heart spirits.

Among many accolades and recognitions, the world’s all-time greatest salsa artist and ambassador of Latin culture, Marc Anthony, is a multiple Grammy Award, Latin Grammy Award winner and a record-breaking superstar who fills arenas in the US, Latin America, and around the globe. With over 50 Billboard chart #1’s hits and over 7.1 Billion views on YouTube, Anthony is a Renaissance man who has made the art of creation part of his daily life. Two icons in their respective arts now come together to appreciate the richness of a treasured relationship, time spent mastering craft, and a cross-generational love of music.

“I love and will always love music, but I have also been immersed for many years in the world of design, painting, and the arts in general. The opportunity to work with a historic and innovative brand like Bulova allows me to create timepieces which has been a dream of mine since I appreciate the beauty and craftsmanship of a timepiece,” says Marc Anthony. “I am enjoying the whole experience, from my early sketches to the final product, and I am really excited to create signature pieces that are really meaningful to me. I feel like a kid playing in a sandbox, but with the utmost seriousness, curiosity and detail.”

Following your passion is the very definition of being bold and those who embody this essence are the many artists that decide to pursue a career in the ever-changing music industry. Bulova shares this same value founded by the brand’s visionary leader who also instilled a deep-rooted history in music appreciation. A partnership with Marc Anthony adds to the expanding roster of music partnerships that Bulova has created over the past few years, including the Grammys, Latin Grammys, Frank Sinatra Enterprise and The Apollo Theater.

“There are very few living artists that have the power to move and stir emotions like Marc Anthony,” says Jeffrey Cohen, president of Citizen Watch America. “He is the perfect embodiment of Bulova’s Bold at Heart spirit and like the brand, his music is evergreen and passed down for generations.”

Just like Bulova, love for innovation and ingenuity will come to life through a dedicated four-year partnership where Marc’s creativity and Bulova’s artisanship will come together for a series of timepiece and jewelry collections (special edition, limited edition and unlimited). The Marc Anthony collections will feature the direct involvement of the artist in the design process and will be named after some of his most iconic songs. Poised to launch in November 2022, the collections will include elements of Anthony’s artistic and personal universe. Bulova will also support the work of Anthony’s charitable efforts with his Maestro Cares Foundation that builds orphanages across Latin America.


To learn more about Bulova’s support of music, visit here.
To learn more about Marc Anthony, visit here.



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