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DCA Announces Collaboration with Canadian Jewellers Association

CJA members will have access to DCA’s professional certification courses.




(PRESS RELEASE)NEW YORK — Diamond Council of America (DCA) – DCA, a non-profit organization that provides quality, affordable distance education and the opportunity to earn professional certifications in diamonds, colored gemstones, and fine jewelry sales, announces a collaboration with the Canadian Jewellers Association (CJA). The collaboration will give the CJA members access to DCA’s professional certification courses.

““The Diamond Council of America (DCA) is thrilled about our partnership with the Canadian Jewellers Association (CJA) to bring DCA courses to our friends at CJA. I compliment the CJA team for making this partnership possible,” says DCA President/CEO Terry Chandler.

Under the new collaboration agreement, all CJA members will be able to access the newly revamped The Diamond Course as well as Beginning Jewelry Sales, Advanced Jewelry Sales, and Colored Gemstones. These invaluable courses help build jewelers’ professionalism and raise their standards of merchandising and advertising.

“Today is a great day for The Canadian Jewellers Association. We welcome DCA to our CJA family! We are thrilled to announce our partnership to our amazing CJA members and to the trade, both in Canada and the USA. CJA members will be able to take advantage of the fabulous courses that DCA has to offer. I am incredibly happy to be able to offer these great courses to our CJA members,” says CJA Managing Director Beatrice Sturtevant.

All courses are available for $150 per course for DCA and CJA members and $200 per course for non-DCA members. The courses can be accessed through

For more information about DCA, to enroll in DCA courses or to become a member, visit To learn more about CJA or to become a member, visit




Wilkerson Testimonials

Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”

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