Press Releases

Diamonds Do Good Announces April = Diamonds Do Good Month Initiative

Enabling retailers to share the positive impact behind natural diamonds.

Published

1 year ago

March 21, 2024

Press Releases

Diamonds Do Good Announces April = Diamonds Do Good Month Initiative

(PRESS RELEASE) NEW YORK – Global non-profit Diamonds Do Good has announced the launch of its inaugural “April = Diamonds Do Good Month” initiative to encourage retailers to educate, equip, and empower their customers to better understand the powerful, life-changing impact behind their purchase of natural diamonds.

“We believe that every natural diamond has a story to tell, and Diamonds Do Good Month provides an opportunity to amplify these stories and educate consumers about the positive impact of their purchase,” said Nancy Orem Lyman, executive director of Diamonds Do Good.

Diamonds Do Good will be collaborating with interested retailers across the nation to aid in their educational efforts through access to a variety of assets including:

Outreach to local news networks to spotlight their retail market with an educational focus on natural diamonds.
‘Myth vs. Fact’ educational materials for sales associates to address common questions surrounding natural diamonds.
Social media posts and reels to educate consumers on the impact of their natural diamond purchase.
Proposed captions and images tailored to each retailer’s branding.
Inclusion of the retailer’s logo and impact story on DDG.com.
Branded DDG video for in-store and website use.
Suggested text and imagery for website headers throughout April.
Press release template for retailers to send to local news outlets.

“We’re thrilled to partner with retailers across the country to spread awareness about the positive contributions of natural diamonds,” said Kathy Corey, president of Diamonds Do Good and former owner of Day’s Jewelers. “Together, we can empower consumers to make informed choices and understand the life-changing impact behind their natural diamond purchase.”

Early participating retailers include Christopher’s Fine Jewelry, Day’s Jewelers, Fred Meyer Jewelers, Greenwich St. Jewelers, Helzberg Diamonds, John Mays Jewelers, Lasker Jewelers and Diamonds, Lux Bond & Green, MJ Christensen, Nungu Diamonds, Padis Jewelers, Saslow & Henebry’s, and Zachary’s Jewelers.

Retailers interested in participating in Diamonds Do Good Month can contact Madison Harvey at m.harvey@diamondsdogood.org.

Diamonds Do Good will hold its annual Diamonds Do Good Awards on May 30th in Las Vegas, Nevada honoring GIA, Lisa Bridge of Ben Bridge Jeweler, and London Jewelers. To learn more or purchase tickets, visit diamondsdogood.com/DDGAwards

Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success

After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone. Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently. The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.