Connect with us

True Tales

Did This Customer Have Superhuman Vision … or Was He Seeing Things That Weren’t There?

He swore he could see a line.
mm

Published

6 years ago

on

Did This Customer Have Superhuman Vision … or Was He Seeing Things That Weren’t There?

Had a guy come in for an engagement ring; he had “been looking on the Internet.” I handed him a loose diamond (in locking tweezers) and he turned it over to look at it from the bottom. I told him to look from the top — it was a VVS stone. He did, then flipped it over again and said he would never be comfortable with that stone because he could see a line in the bottom of it (again, this was a VVS stone!). He looked at it two more times and pretty much said the same thing. I finally suggested that perhaps the Internet would be better suited to helping him.

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

Related Topics:
mm

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

click to Comment(Comment)
Advertisement

SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

Promoted Headlines

Most Popular