Connect with us

True Tales

Did This Customer Have Superhuman Vision … or Was He Seeing Things That Weren’t There?

He swore he could see a line.
mm

Published

8 years ago

on

Did This Customer Have Superhuman Vision … or Was He Seeing Things That Weren’t There?

Had a guy come in for an engagement ring; he had “been looking on the Internet.” I handed him a loose diamond (in locking tweezers) and he turned it over to look at it from the bottom. I told him to look from the top — it was a VVS stone. He did, then flipped it over again and said he would never be comfortable with that stone because he could see a line in the bottom of it (again, this was a VVS stone!). He looked at it two more times and pretty much said the same thing. I finally suggested that perhaps the Internet would be better suited to helping him.

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

Related Topics:
mm

Since launching in 2002, INSTORE has won 89 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

click to Comment(Comment)
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Cleaning House for a New Generation

At Komara Jewelers in Canfield, Ohio, Wilkerson handled all the aspects of its retirement sale just as owner Bob Komara’s children took over day-to-day operations of the business. They’d used other companies before, says Brianna Komara-Pridon, but they didn’t compare. “If we had used Wilkerson then, it would have been so much better.”

Promoted Headlines

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Advertisement

Most Popular