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Did This Customer Have Superhuman Vision … or Was He Seeing Things That Weren’t There?

He swore he could see a line.

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Had a guy come in for an engagement ring; he had “been looking on the Internet.” I handed him a loose diamond (in locking tweezers) and he turned it over to look at it from the bottom. I told him to look from the top — it was a VVS stone. He did, then flipped it over again and said he would never be comfortable with that stone because he could see a line in the bottom of it (again, this was a VVS stone!). He looked at it two more times and pretty much said the same thing. I finally suggested that perhaps the Internet would be better suited to helping him.

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Why This Fourth-Generation Jeweler Chose Wilkerson for a Very Special Sale

Parian & Sons of Franklin Lakes, NJ was founded in the early part of the 20th century. But even stores that have successfully made it through the Great Depression, a World War and the Woodstock Generation must come to an end. With no family wanting to continue the tradition, the time was right for Glenn Parian and his wife, Maria, to retire. And what better way to do so than by hiring Wilkerson to help with the store’s liquidation sale. As Glenn puts it, with his credit card machine humming to the tune of up to 200 transactions a day, he couldn’t have done it without Wilkerson. “This is what they do,” he says. “This is what they do for everybody.”

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