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Did This Customer Have Superhuman Vision … or Was He Seeing Things That Weren’t There?

He swore he could see a line.

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Did This Customer Have Superhuman Vision … or Was He Seeing Things That Weren’t There?

Had a guy come in for an engagement ring; he had “been looking on the Internet.” I handed him a loose diamond (in locking tweezers) and he turned it over to look at it from the bottom. I told him to look from the top — it was a VVS stone. He did, then flipped it over again and said he would never be comfortable with that stone because he could see a line in the bottom of it (again, this was a VVS stone!). He looked at it two more times and pretty much said the same thing. I finally suggested that perhaps the Internet would be better suited to helping him.

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If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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