Connect with us

True Tales

Did This Customer Have Superhuman Vision … or Was He Seeing Things That Weren’t There?

He swore he could see a line.

mm

Published

on

Did This Customer Have Superhuman Vision … or Was He Seeing Things That Weren’t There?

Had a guy come in for an engagement ring; he had “been looking on the Internet.” I handed him a loose diamond (in locking tweezers) and he turned it over to look at it from the bottom. I told him to look from the top — it was a VVS stone. He did, then flipped it over again and said he would never be comfortable with that stone because he could see a line in the bottom of it (again, this was a VVS stone!). He looked at it two more times and pretty much said the same thing. I finally suggested that perhaps the Internet would be better suited to helping him.

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

Advertisement

SPONSORED VIDEO

Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

Promoted Headlines

Most Popular