Tips and How-To

Don’t Believe the Haters; You Can Donate to Every Cause

Published

7 years ago

January 5, 2018

INSTORE Staff Instore January 2018 Issue

In 2005, my wife and I bought the store where I had worked as an apprentice jeweler. I felt a sense of indebtedness to this community. They had supported the previous owners since 1903. I thought, “Man, don’t screw this up!” My attitude was to support every cause, project, fundraiser or organization that walked through our door. Some of the old guard said, “You can’t donate to everyone!” I have found that yes, you can, almost. It didn’t take long for the word to spread. In fact, while typing this very note, I stopped to prepare a donation for a high school band fundraiser and a college honors silent auction. My EDGE software has a “why did they come in” feature that tells us that many people have visited as a result of our community involvement. The most important thing I’ve learned as a retailer: what goes around comes around. Lance Buttars, Molinellis Jewelers, Pocatello, ID

This article originally appeared in the January 2018 edition of INSTORE.

INSTORE Staff

Since launching in 2002, INSTORE has won 89 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

click to Comment(Comment)

Up Next

How to Sell a Treated Diamond

Don't Miss

Say This When Brainstorming Sessions Start to Go Off Track

Retiring? Let Wilkerson Do the Heavy Lifting

Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift. To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”