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Don’t Believe the Haters; You Can Donate to Every Cause

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Don’t Believe the Haters; You Can Donate to Every CauseIn 2005, my wife and I bought the store where I had worked as an apprentice jeweler. I felt a sense of indebtedness to this community. They had supported the previous owners since 1903. I thought, “Man, don’t screw this up!” My attitude was to support every cause, project, fundraiser or organization that walked through our door. Some of the old guard said, “You can’t donate to everyone!” I have found that yes, you can, almost. It didn’t take long for the word to spread. In fact, while typing this very note, I stopped to prepare a donation for a high school band fundraiser and a college honors silent auction. My EDGE software has a “why did they come in” feature that tells us that many people have visited as a result of our community involvement. The most important thing I’ve learned as a retailer: what goes around comes around. Lance Buttars, Molinellis Jewelers, Pocatello, ID

This article originally appeared in the January 2018 edition of INSTORE.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Stick to the Program — And Watch Your Sales Grow

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