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Don’t Forget Baby Boomers Recognition Day, Plus More Big Dates for June

Including a sweet tip for National Chocolate Ice Cream Day.

Published

3 years ago

May 27, 2020

INSTORE Staff Instore June 2020 Issue

23 The youngest of the Baby Boomers turn 55 this year. True, their headiest spending days are behind them, but with two-thirds of the country’s wealth under their control, they are not a segment to be overlooked (even if marketers seem obsessed with Gen X, Y and Z). On Baby Boomers Recognition Day, ask yourself if your advertising budget is showing America’s most populous generation the proper respect. Nationally, only 5 percent of ad dollars are directed at what is still the country’s single biggest-spending cohort.

1 Try to imagine a world without jazz, ragtime, R&B, rock, soul or hip-hop. To commemorate AFRICAN-AMERICAN MUSIC APPRECIATION MONTH, hit up an appropriate Spotify or Apple Music channel and share a debt of gratitude with your customers.

8 On NATIONAL CHOCOLATE ICE CREAM DAY, find an ice cream business that can print your logo on the container and ship to influencers in the area to enjoy while on a Zoom call, says Megan Crabtree of Crabtree Consulting. Share images from the call on social media.

20 Greet THE ARRIVAL OF SUMMER with a list of important tasks you’ve been putting off. Pledge to do one a day.

Time for More “Me Time”? Time to Call Wilkerson

Rick White, owner of White’s & Co. Jewelry in Rogers, Ark., knew it was time to retire. Since the age of 18, jewelry had been his life. Now it was time to get that “me time” every retailer dreams about. So, he chose Wilkerson to manage his going-out-of-business sale. White says he’d done plenty of sales on his own, but this was different. “Wilkerson has been a very, very good experience. I’ve had the best salespeople in the history of jewelry,” he says. “I recommend Wilkerson because they are really the icon of the jewelry business and going-out-of-business sales. They’ve been doing it for decades. I just think they’re the best.”