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Don’t Forget Baby Boomers Recognition Day, Plus More Big Dates for June

Including a sweet tip for National Chocolate Ice Cream Day.

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23 The youngest of the Baby Boomers turn 55 this year. True, their headiest spending days are behind them, but with two-thirds of the country’s wealth under their control, they are not a segment to be overlooked (even if marketers seem obsessed with Gen X, Y and Z). On Baby Boomers Recognition Day, ask yourself if your advertising budget is showing America’s most populous generation the proper respect. Nationally, only 5 percent of ad dollars are directed at what is still the country’s single biggest-spending cohort.

1 Try to imagine a world without jazz, ragtime, R&B, rock, soul or hip-hop. To commemorate AFRICAN-AMERICAN MUSIC APPRECIATION MONTH, hit up an appropriate Spotify or Apple Music channel and share a debt of gratitude with your customers.

8 On NATIONAL CHOCOLATE ICE CREAM DAY, find an ice cream business that can print your logo on the container and ship to influencers in the area to enjoy while on a Zoom call, says Megan Crabtree of Crabtree Consulting. Share images from the call on social media.

20 Greet THE ARRIVAL OF SUMMER with a list of important tasks you’ve been putting off. Pledge to do one a day.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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