Connect with us

Calendar

Don’t Forget Baby Boomers Recognition Day, Plus More Big Dates for June

Including a sweet tip for National Chocolate Ice Cream Day.

mm

Published

on

man wearing sunglasses holding phone

23 The youngest of the Baby Boomers turn 55 this year. True, their headiest spending days are behind them, but with two-thirds of the country’s wealth under their control, they are not a segment to be overlooked (even if marketers seem obsessed with Gen X, Y and Z). On Baby Boomers Recognition Day, ask yourself if your advertising budget is showing America’s most populous generation the proper respect. Nationally, only 5 percent of ad dollars are directed at what is still the country’s single biggest-spending cohort.

1 Try to imagine a world without jazz, ragtime, R&B, rock, soul or hip-hop. To commemorate AFRICAN-AMERICAN MUSIC APPRECIATION MONTH, hit up an appropriate Spotify or Apple Music channel and share a debt of gratitude with your customers.

8 On NATIONAL CHOCOLATE ICE CREAM DAY, find an ice cream business that can print your logo on the container and ship to influencers in the area to enjoy while on a Zoom call, says Megan Crabtree of Crabtree Consulting. Share images from the call on social media.

20 Greet THE ARRIVAL OF SUMMER with a list of important tasks you’ve been putting off. Pledge to do one a day.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

Advertisement

SPONSORED VIDEO

It’s Going to Set Us Up Very Nicely for Retirement

You’ve worked hard all your life. And if you’re like most jewelers contemplating retirement, you’re hoping that your going-out-of-business sale will add to your nest egg — with minimal complications. That’s exactly what Doug and Jacki Friedrich, fourth-generation owners of Friedrich Jewelers Inc., of Vernon, Conn., experienced when they selected Wilkerson to run their sale. “Jewelers who are contemplating a sale should go with Wilkerson because of their experience,” says Doug. And with financial goals “exceeding expectations,” the couple can now focus on enjoying the next chapter of their lives. “It’s going to set us up very nicely for retirement,” says Jacki. “The money’s coming in and we have no complaints. It’s been wonderful.”

Promoted Headlines

Most Popular