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Make Changes, Get Stronger

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Make Changes, Get Stronger

HAPPY 2017! As always, our challenge to you at the beginning of any new year is to take a hard look at your business and try something to make it stronger.

As you’ll notice, we’ve done the same with INSTORE.

Some of the changes were made based on feedback from you, our readers. For example, many of you have told us how much you enjoyed the designer-oriented content of INDESIGN, our former sister publication. So, we’ve added some of your favorite INDESIGN sections, like Designing Lives and Customer Types, to INSTORE.

We’ve also heard from some of you that we have so much content packed into each issue that it’s difficult to read it all. To remedy that, we’ve reorganized some of our sections to add more white space and make our articles more “clean” to the eye. In some cases, we’ve trimmed back the content itself — but that doesn’t mean we’ve done less work. The full versions of such articles can be found at the newly revamped instoremag.com.

And finally, in some areas, we simply wanted to shake things up. For instance, we’re proud to unveil an all-new two-page spread, Buzz Session with the Brain Squad, which features a lot more content from our favorite source: retailers. If you’re not a part of the Brain Squad, join today! You’ll be able to see all of the responses when you finish each short survey, which will put you one step closer to making your business stronger … which is what it’s all about.

Trace Shelton
Editor-in-Chief, INSTORE

[email protected]

Trace Shelton is the editor-in-chief of INSTORE magazine. He can be reached at [email protected].

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The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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