Connect with us

Columns

Make Changes, Get Stronger

Published

on

Make Changes, Get Stronger

HAPPY 2017! As always, our challenge to you at the beginning of any new year is to take a hard look at your business and try something to make it stronger.

As you’ll notice, we’ve done the same with INSTORE.

Some of the changes were made based on feedback from you, our readers. For example, many of you have told us how much you enjoyed the designer-oriented content of INDESIGN, our former sister publication. So, we’ve added some of your favorite INDESIGN sections, like Designing Lives and Customer Types, to INSTORE.

We’ve also heard from some of you that we have so much content packed into each issue that it’s difficult to read it all. To remedy that, we’ve reorganized some of our sections to add more white space and make our articles more “clean” to the eye. In some cases, we’ve trimmed back the content itself — but that doesn’t mean we’ve done less work. The full versions of such articles can be found at the newly revamped instoremag.com.

And finally, in some areas, we simply wanted to shake things up. For instance, we’re proud to unveil an all-new two-page spread, Buzz Session with the Brain Squad, which features a lot more content from our favorite source: retailers. If you’re not a part of the Brain Squad, join today! You’ll be able to see all of the responses when you finish each short survey, which will put you one step closer to making your business stronger … which is what it’s all about.

Trace Shelton
Editor-in-Chief, INSTORE

[email protected]

Trace Shelton is the editor-in-chief of INSTORE magazine. He can be reached at [email protected].

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

Promoted Headlines

Advertisement

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Latest Comments

Most Popular