Editors’ Picks

Published

8 years ago

July 19, 2015

INSTORE Staff Instore July 2015 Issue

WE’RE STILL POLISHING the crowns of this year’s America’s Coolest Stores Contest winners that our panel of expert judges decided on and can’t reveal them just yet. But to give you a taste of some of the 100-plus awesome stores that entered, we are going to let slip what we editors cumulatively picked as the best in each of the judging categories.

The exterior, interior, marketing and online presence of the stores featured here were outstanding enough to land them in the top five after preliminary judging by us INSTORE folks.

Check out instoremag.com the last week of July and look for our August issue to land in your mailbox about the same time to find out which 10 stores our judges chose to be the coolest in 2015.

Editors’ Picks

Small Cool

Interior

THE EDITORS SAY: Star keeps colors to a minimum, allowing the jewelry to be the focal point in cases packed everywhere.

1. Veloce, Jewelry by Medawar, Portage, MI

2. Persona Jewelry+, Boston, MA

3. Star Jewelers on High, Columbus, OH

4. Peridot Fine Jewelry, Larchmont, NY

5. Dianna Rae Jewelry, Lafayette, LA

Editors’ Picks

Exterior

THE EDITORS SAY: From its font choice to its cream and black color scheme, Dianna Rae exudes sophistication and elegance.

1. Veloce, Jewelry by Medawar, Portage, MI

2. Peridot Fine Jewelry, Larchmont, NY

3. Dianna Rae Jewelry, Lafayette, LA

4. GB Jewelers, Warrenton, OR

5. The Goldsmith, Fond du Lac, WI

Editors’ Picks

Marketing

THE EDITORS SAY: Original photography gives Barry Peterson’s ads a look as distinctive and befitting the community as the jewelry itself.

1. Cut Fine Jewelers, Baton Rouge, LA

2. Peridot Fine Jewelry, Larchmont, NY

3. Dianna Rae Jewelry, Lafayette, LA

4. Barry Peterson Jewelers, Ketchum, ID

5. Single Stone San Marino, San Marino, CA

Editors’ Picks

Online Presence

THE EDITORS SAY: A full slate of up-to-date social media accounts plus a clean, responsive, product-focused website equal a winning online combination.

1. Peridot Fine Jewelry, Larchmont, NY

2. Persona Jewelry+, Boston, MA

3. Single Stone San Marino, San Marino, CA

4. Veloce, Jewelry by Medawar, Portage, MI

5. Cut Fine Jewelers, Baton Rouge, LA

Editors’ Picks

Big Cool

Interior

THE EDITORS SAY: We love Diamonds Direct’s showroom featuring cave-like walls that imitate a diamond mine.

1. Schmitt Jewelers, Phoenix, AZ

2. J. David Jewelry, Broken Arrow, OK

3. Crocker’s Jewelers, Texarkana, TX

4. Diamonds Direct Fine Jewelers, St. Petersburg, FL

5. Bailey’s Fine Jewelry, Raleigh, NC

Editors’ Picks

Exterior

THE EDITORS SAY: Schmitt’s adobe-style architecture does a great job of complementing its local environment.

1. oldsmith Gallery Jewelers, Billings, MT

2. Crocker’s Jewelers, Texarkana, TX

3. Bailey’s Fine Jewelry, Raleigh, NC

4. Schmitt Jewelers, Phoenix, AZ

5. Jones Bros. Jewelers, Peoria, IL

Editors’ Picks

Marketing

THE EDITORS SAY: Consistent branding and punchy calls to action are seen throughout all Jack Lewis advertising.

1. Schmitt Jewelers, Phoenix, AZ

2. Devotion, Garden City, NY

3. Jack Lewis Jewelers, Bloomington, IL

4. Continental Diamond, St. Louis Park, MN
5. Crocker’s Jewelers, Texarkana, TX

Editors’ Picks

Online Presence

THE EDITORS SAY: From its mobile-friendly responsive website, to its up-to-date, interesting social media posts, J. David has all the bases covered.

1. J. David Jewelry, Broken Arrow, OK

2. Crocker’s Jewelers, Texarkana, TX

3. Wixon Jewelers, Minneapolis, MN

4. Day’s Jewelers, Waterville, ME

5. Bailey’s Fine Jewelry, Raleigh, NC

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INSTORE Staff

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”