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Educate Your Customers on the True Value of Inventory and Conquer Their Fears of Overpaying

GN Diamond has a tool that easily empowers you to provide an engaging instore presentation on both lab created diamonds and mined diamonds.

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Educate Your Customers on the True Value of Inventory and Conquer Their Fears of Overpaying

(PRESS RELEASE) Let’s face it with all of the resources made available to shoppers nowadays most arrive in your store with a seemingly, extensive diamond education and budget for the size and shape they desire. But the problem arises in that not all 1 ct GSI1’s are the same and the prices may vary by as much 30 – 40%. This is where consumer confusion arises and the definite need for expert guidance from an in-store retail salesperson. In addition, this perplexity may cause buyers to be wary of cost and fearful that they’re overpaying.

To close sales faster than ever before, independent jewelers need to educate their customers on the true value of natural diamonds versus lab created diamonds. Is it size they are looking for, traditionalism, rarity, or a comparison of both to weigh out the pros and cons? Both types of diamonds create bottom line sales for retailers and most importantly gain a customer new or repeat along with any referrals.

GN Diamond has a tool that easily empowers you to provide an engaging instore presentation on both lab created diamonds and mined diamonds.

Give an Irresistible Presentation with GN Diamond
The GN Diamond Platform gives you the ability to clearly demonstrate the 4 C’s Provide several points of distinction through the platform’s interactive digital features, which are accessed with a QR code. Easily understand a consumer’s budget and capture their email address for future communication.

  • Diamond Hunt. An online loose diamond database and search portal where your shoppers can view over $90 million of natural and lab created diamonds online with or without the markup pricing of your choice.
  • Light performance. Showcase the brightness and brilliance of a diamond with an objective, third-party grading system.
  • V360 views. Display a high quality, fully transparent, interactive 360-degree image of the loose diamond and its natural birthmarks.
  • Gemprint. Sophisticated, non-invasive, positive identification technology that records the unique optical “fingerprint” of each diamond. Recognized by most insurance companies and offered at no additional cost to the jeweler.

Collectively, these features help shoppers compare your diamonds with those sold by internet retailers so they can plainly see the difference in value. There is no more fear of overpaying when they see exactly what they’re paying for. In fact, armed with new knowledge and wowed by your presentation, shoppers will often spend more than they planned.

Enhance the In-Store Experience and Sell More
GN Diamond helps you conquer customer fear of overpaying and compete with online retailers. We developed the platform with insights gained from years of supporting over 3500 independent and family-owned jewelers across the country.

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Energize your business with innovative online tools, sales training, marketing support, and an inventory of over $90 million in loose diamonds. Learn more here, or speak to a GN representative at 800-724-8810 or email us 24/7 at sales@gndiamond.com. Don’t forget to attend our monthly webinars featuring Asaf Herskovitz, CEO, GN Diamond and Shane Decker, President of Ex-sell-Ence.

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Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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