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First Gemstones with Physical Tracers and Digital Tracker Enter the Market

Two Provenance Proof technologies combined for more transparency.

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(PRESS RELEASE) For the first time, large quantities of gemstones equipped with two innovative Provenance Proof technologies are available in the international trade. The combination of both a physical tracer (Emerald Paternity Test) and a digital ledger (Provenance Proof Blockchain) offers a completely new level of transparency.

Provenance Proof Technologies

Provenance Proof, an initiative from the Gübelin Gem Lab, and recently spun off as an independent company, has developed both the Emerald Paternity Test – deploying physical tracers based on nano-sized tags – and the Provenance Proof Blockchain. All Provenance Proof technologies are available to the entire industry.

The Provenance Proof Blockchain is a digital, tamper-proof logbook tracking the relevant data of gemstones along the supply chain, from one owner to the next. This platform is secure, easy to use, and carefully balances transparency and privacy, with access to the information on a specific gemstone (or parcel) only granted to the gemstone’s current owner. Permission-based access is granted to everyone in the entire industry, free of charge. The Provenance Proof Blockchain, a co-production together with the tech provider Everledger, is the only existing solution in the gemstone and jewelry industry. Raphael Gübelin, president of the House of Gübelin, explains: “Each technology works perfectly on its own, but a combination of both provides even more robust transparency.”

Gemfields Offers Emeralds with Both Traceability Technologies

These days, significant volumes of high-quality emeralds equipped with tracing and tracking technologies from Provenance Proof are entering the global supply chain. Once again, the mining company Gemfields is spearheading the industry by equipping its high-quality emeralds with the Emerald Paternity Test, and putting them on the Provenance Proof Blockchain. During the latest Gemfields auctions in Singapore, more than 13 kilograms of these top-quality gemstones were successfully sold to the invited buyers.

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More Transparency in the Trade

This was the first time that several thousand high-quality gemstones containing both Provenance Proof traceability technologies have entered the supply chain at once. Soon, these gemstones will become available to jewelry brands and retailers, offering an unprecedented level of transparency into the journey of a gemstone, and opening new ways of customized storytelling to retailers.

This creates an entirely new level of digitally recorded, provable transparency within the gemstone industry. The end consumer, like any other stakeholder along the supply chain, can now read the entire story from the mine onwards with few clicks. Adrian Banks, managing director of product & sales at Gemfields, states: “Consumers are increasingly interested in the origin of their gems and how they can be responsibly mined to have a positive impact on the countries they are from.”

This supply of a large number of high-end gemstones offering true, verifiable transparency is an important step forward towards a more transparent supply chain. Brands, jewelry manufacturers and retailers can now request such traceable gemstones. The webpage www.provenanceproof.io provides a directory listing the companies making use of Provenance Proof technologies. This billboard helps all industry stakeholders in their search for traceable gemstones.

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Borsheims Sells Out of Gift Boxes During Weekend of Giving

For $10 shoppers could take home a box with a surprise gift inside.

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(PRESS RELEASE) OMAHA, NE – Shoppers purchased every one of the more than 1,500 boxes on Borsheims’ Giving Tree by Sunday afternoon during Borsheims’ annual Weekend of Giving. For $10, all of which went to Partnership 4 Kids, shoppers could take home a box with a surprise gift inside – anything from jewelry to home décor to Borsheims gift cards. Borsheims also donated a percentage of all instore sales during the Weekend of Giving to Partnership 4 Kids, a goal setting and group mentoring program that builds hope for under-served students in the Omaha metro area.

This is Borsheims’ 14th annual Weekend of Giving, held in conjunction with jewelry and engagement designer trunk shows. The Giving Tree is always a big draw for Borsheims customers who love buying multiple boxes and giving them as gifts or even trying to win the big prizes themselves. The top prize this year was a $2,700 14k white gold diamond-by-the-yard necklace. Other featured gifts were jewelry from LAGOS, Pesavento, Alex Woo, Phillips House, and Robin Haley.

“Our Giving Tree has become such a big part of our customers’ holiday shopping traditions,” said Borsheims CEO Karen Goracke. “We love that our customers can have such a fun Borsheims experience and feel good about donating to this great local child-focused charity at the same time.”

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Uneek Jewelry Launches “Every Love is Uneek” Campaign

The film depicts that special moment when the man is about to pop that question until that ever-thrilling reaction of an “I do.”

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(PRESS RELEASE) LOS ANGELES — Uneek Jewelry, the Los Angeles-based brand founded by designer Benjamin Javaheri, the most awarded jewelry designer in the industry, launches its new campaign, Every Love is Uneek, with an endearing wedding proposal film. Watch it here.

The film depicts that special moment between a couple from when the man is about to pop that question until that ever-thrilling reaction of an “I do.” It highlights the 10-carat cushion set on a three-row shank with a rose gold middle row and filigree on the basket accent with Natural Pink Diamonds (LVS1066) — A Benjamin Javaheri exclusive and a part of Uneek’s Silhouette Collection.

Another star of the film is the Blue Sapphire Pear Ring (LVS1067BS) on her right hand. Embraced with diamond halo, the magnificent Blue Sapphire ring is also an original piece from the Royal Blue Collection that belongs in the roster of Uneek’s award-winning jewelry design. “The film brings out the emotions of a special moment that inspires me to design one-of-a-kind pieces that come to life.”, Javaheri shares.

The campaign hashtag, #EveryLoveIsUneek, is an addition to Uneek’s bold tagline, #DareToBeUneek, as a part of its ever-growing social media presence.

LVS1067BS and LVS1066

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Jewelers Mutual Donates Seven Damaged Synthetic Diamonds to Diamond Durability Lab for Research

Differences were observed between natural diamonds and synthetic diamonds.

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(PRESS RELEASE) NEENAH, WI — Jewelers Mutual Group, as part of its continuing support of the jewelry industry, has donated seven synthetic diamonds to the Diamond Durability Laboratory.

Each of these diamonds had been damaged and was sent to Jewelers Mutual as part of its policyholder claims process. Jewelers Mutual worked with the policyholders’ jeweler of choice to replace the stones with synthetic diamonds of the same kind and quality.

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About the synthetic diamonds:

  • The donated, damaged synthetic diamonds ranged in size from 0.64 carat to 2.27 carat weight.
  • Each of the synthetic diamonds were worn in an engagement ring by a Jewelers Mutual policyholder.
  • The length of normal wear of the donated, damaged synthetic diamonds varied from 43 days to less than 2 years.
  • Jewelers Mutual and DDL have been collaborating for more than a year to better understand damaged diamonds – both natural and synthetic – and their relationship to several physical characteristics with the goal of creating a more predictive model for potential damage during wear.

Jewelers Mutual’s Kay Kostelny and Mitzi Rietveld, Graduate Gemologists (GIA), studied the damaged synthetic diamonds and shared their observations with DDL that “the damage to the synthetic lab grown diamonds are not characteristic of damage to natural mined diamonds.”

When Jewelers Mutual observed the differences in the damage between their typical natural damaged diamonds and the synthetic damaged diamonds, they reached out to DDL for discussion. The idea of the donation was in part supported by the lack of a secondary resale market for synthetic diamonds.

DDL plans a complete evaluation of the donated synthetic diamonds. The donation from Jewelers Mutual will deepen the understanding of synthetic diamond durability, a subject that has not been studied with any rigor. As the only diamond lab that focuses on diamond durability, DDL is well positioned to learn from these diamonds.

Additionally, DDL CEO Thomas Gelb has served as the technical adviser to the ASSURE Program and its development of a universal standard for synthetic diamond screening or detection services.

“We appreciate this donation from Jewelers Mutual and we are excited to use the stones to further our research and contribute to the industry knowledge about synthetic diamonds,” Gelb said. “Our collaborative research relationship with Jewelers Mutual is extremely important, and we hope by adding these synthetics to our knowledge base we can learn even more.”

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