Connect with us

Columns

5 Easy Tips to Help Get You Through the Holidays

Quick and easy improvements go a long way at this time of year.

Published

on

This story was originally published in December 2014.

WITH THE CHRISTMAS selling season taking up your every moment, you only have time for quick, easy and effective improvements to your holiday sales game. Here are some good ones I found from around the web.

Tell customers how to give their gift. Says business strategist and sales coach Bob Phibbs: “I worked with a great jeweler this year. They always tell a guy who buys a gift to, ‘Look at her face when you give it, not at the (ring, pendant, etc.) because you want to see her reaction.’  Be creative and your customers will start thinking of their own presentations. (From Bob Phibbs at www.retaildoc.com)

Utilize gift tables. A gift table, such as a tiered cake table, is a great way to display new merchandise and recommend gifts to customers, especially for items that have shipped in great quantity but don’t quite have a home on the sales floor yet. (From Gretchen Kroll at Tripar International, www.tripar.com)

Ask for five. Request five minutes off the floor when you get that crazy and overwhelmed feeling. Even better, suggest a five minute breather to a co-worker who clearly needs it. (From Doug Fleener at www.retailcontrarian.com)

Hum non-holiday music to yourself between presentations. The constant holiday music can start to drive you crazy when you hear it every second of every day. Plus, non-holiday music can keep you focused on the opportunity at hand to make sales, rather than distracting you with holiday-related thoughts. (From Monster.com)

Advertisement

Stay hydrated! Not enough water can bring on a headache. And, bring a light snack like an apple or Power Bar to munch on between presentations. (From Monster.com)

Advertisement

SPONSORED VIDEO

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

Promoted Headlines

Most Popular