Gene the Jeweler’s Rule: Never Buy the Same Piece Twice

WHEN GENE THE JEWELER is choosing merchandise to carry in his store, has a rule: Never buy the same thing twice.

He makes this promise to his customers: “You’re never going to own something that someone else in town already owns. Everything is unique.”

But what if a particular item is selling like crazy?

“Well, we’d never know, because we only sell one of it,” the fictional character, a creation of marketing specialists Jimmy DeGroot, says in the video below.

In Gene’s mind, selling the same thing over and over again could lead to disaster. Perhaps if he were a better businessman, he’d realize that it would, in fact, lead to higher profits.

Watch the video: