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GN Diamond Releases Clienteling Part II

The importance of persistency and consistency and how to convert your customers to clients and your clients to brand advocates.




(PRESS RELEASE) The vast majority of the population (91%) continue to buy inside a jewelry store and not online. So how do you increase the odds that your customers will continue to buy from you rather than your competitor? By Clienteling which means more than just catering to clients.

Clienteling uses all available tools such as purchase history and client data so you can personalize the shopping experience, provide superior customer service and facilitate the sale. When in-store associates have the power to identify not only your most loyal customers but also their preferences, they are equipped to provide a more personalized and targeted service. With access to a customer’s profile, your associates may look up important notes, open offers, past purchases, and wish lists.

Effective outreach with personalized value propositions that doesn’t focus on sales is also likely to increase the average transaction size. Personalized communications increase the odds of a customer buying, and therefore enhancing your relationship. The importance of consistently communicating various messages to customers about new products will increase cross-selling opportunities. Often one may get discouraged by leaving so many unanswered messages or not getting the outcome you desire. However, this persistency and constant contact may lead to future sales especially going into the holiday season. Creating the opportunity for a customer to come into your store and check their prongs, get their jewelry cleaned may lead to a referral as well.
When the average cost of selling to new customers is often five times the cost of selling to existing ones, the numbers speak for themselves. As customers become clients, who then become brand advocates, in-store associates are able to better manage their high value repeat customers. These valuable customers are also the ones who provide the most referrals and the greatest store awareness among friends and piers in the community.

GN Diamond Makes Clienteling Easier
The GN Diamond platform makes it easier than ever to give clients the exceptional service, digital convenience, and personalized experience they desire. GN’s Diamond Hunt seamlessly integrates with your website to showcase your entire inventory with your own branding and markups.

Learn more about Diamond Hunt here. Or contact GN Diamond at 800-724-8810 or 24/7.




When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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