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Here’s How to Hire Exactly the Right People

Small businesses have a key advantage.

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As a small business owner, you might worry that you’re losing the best candidates to larger employers who can offer more money and more attractive benefits.

But you actually have a key advantage in the recruiting war, career coach Linda Spiegel writes in the Wall Street Journal.

Large corporations often write some pretty dull ads when they’re seeking candidates. As Spiegel explains, they “tend to think that public relations-polished language lifted from the annual report is sufficient to demonstrate their employer brand.”

You, on the other hand, have the freedom to be much more creative in communicating your workplace culture — a key factor for many job-seekers, including millennials.


Among Spiegel’s suggestions:

  • Emphasize your mission. This lets candidates know “if your values align with theirs.”
  • Entice them to be part of something larger. Spiegel says you should “invite applicants to join your adventure.”
  • Avoid writing a “laundry list of requirements.” What you really want is a person with the right character traits and attitude, along with the ability to learn whatever additional skills are needed.


Read more at the Wall Street Journal

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Celebrate Your Retirement with Wilkerson

For nearly three decades, Suzanne and Tom Arnold ran a successful business at Facets Fine Jewelry in Arlington, Va. But the time came when the Arnolds wanted to do some of the things you put off while you’ve got a business to run. “We decided it was time to retire,” says Suzanne, who claims the couple knew how to open a store, how to run a store but “didn’t know how to close a store.” So, they hired Wilkerson to do it for them. When she called, Suzanne says Wilkerson offered every option for the sale she could have hoped for. Better still, “the sale exceeded our financial goals like crazy,” she says. And customers came, not only to take advantage of the going-out-of-business buys and mark-downs, but to wish a bon voyage to the beloved proprietors of a neighborhood institution. “People were celebrating our retirement, and that was so special,” says says.

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