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Here’s What Brain Squad Members Wish They Had Spent More Time on 5 Years Ago

Many said family, travel and time off, but some wished they’d spent more time on an aspect of their businesses.





What do you wish you had spent more time doing five years ago?

  • Building myself to be a better leader to build a better stronger team. — Brenda N., El Segundo, CA
  • Having fun. Taking trips. Living life outside of work. — Andrea R., El Dorado Hills, CA
  • Building my email list! — Janne E., Cocoa, FL
  • Paying more attention to my health. — Jennifer H., Bozeman, MT
  • Bringing someone on board to help take over appraisals for me. — Bill E. Terre Haute, IN
  • Learning the Edge inside and out sooner. — Holly M., Astoria, OR
  • Planning for retirement. — Jim C., Modesto, CA
  • Growing production and exploring outsourcing opportunities. — Nellie O., Christiansted, VA
  • Investing in e-commerce. — Allison L., Myerstown, PA
  • Improving our website. Finally did a big upgrade two years ago and has helped a lot. — Hugh H. Jacksonville, FL
  • Actually building my own standalone building. Interest rates have jumped, and even though I am ready, I wasn’t prepared for the interest rates. — Amber G., Katy, TX
  • Focusing on running my business and not letting my business run me. — Scott M., Phoenix, MD
  • Nothing. I am doing whatever I think is important every day and not looking back. — Susan E., El Paso, TX
  • Learning SEO. — Beth C., Dublin, OH
  • Learning to keep up with new technology and equipment. Hard to change after 40 years. — Ila Manner S., Block Island, RI
  • I wish I had spent more time researching my options for education five years ago instead of assuming that I needed a diploma from a private university to be deemed “successful.” While I don’t regret that experience, I’ve learned more applicable skills in the last three years via trade magazines, educational workshops and seminars, team clinics, and hands-on experience than I did from textbooks in college. — Beth G., Binghamton, NY
  • Less formal teaching, more producing my OWN work and going to workshops. — Susan M., Dunedin, FL
  • Working on CAD program and studying music. — David B., Calgary, AB
  • I wish we had invested earlier in our own lines. We have some lines that we love, but others have shifted to be more focused on selling direct and competing with us rather than working with us. — Becky B., Peabody, MA
  • Understanding and getting used to social media and how to use it better and more effectively for my business. — Rick S., Gainesville, FL
  • Learn more about social media. Today, I take a class once a week on what’s in and what’s out with social media! It has really paid off!! — Patty Gallun H., Cedarburg, WI
  • Playing with my daughter. — Zdena J., Solvang, CA
  • Not having to stay late or go in early; taking a day off and enjoying it instead of either working from home or thinking about everything that I’m not getting done. — Erika G., Kearney, NE
  • Podium. I looked into it and didn’t pull the trigger. We have had it for a year and we are building reviews like crazy. It’s a gamechanger. — Michael K., Yardley, PA
  • Networking and doing more CRM with current customers. — Stephen K., Chelsea, MI
  • Traveling the world! — Tom D., Warren, OH
  • Focusing on family and friends. — Brenda M., Palo Alto, CA
  • Getting rid of our earth-mined diamonds while there was still some chance of recouping our original investment. — Gretchen S., Sherman Oaks, CA

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.



She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

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