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Dave Richardson

Here’s Why Comfortable Chairs Can Make or Break a Sale

This isn’t an area to skimp on.

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Sales Truth: It’s all about comfortable chairs.

WHY IT IS TRUE: Comfortable chairs in your office are important. The longer customers sit in comfortable chairs, the longer they will stay, and the greater your opportunity to close the sale.

PLAN OF ACTION: These customers are here to make a decision that will change their life forever. Make sure your office is one in which they feel not only comfortable, but very confident.

David Richardson is a certified professional speaker and a consultant to retail jewelers and manufacturers worldwide helping them grow their diamond bridal engagement business.

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Retirement, Anniversary or Going Out of Business Sale? Let Wilkerson Handle the Details

When it’s time to run a sale, whether it’s a retirement, going-out-of-business, anniversary or “we’ve got too much merchandise” sale, let Wilkerson handle the details. The Diamond Galleria did just that when they selected Wilkerson to run its liquidation sale. According to Sharon, their CPA, it was the right choice. “We could have done a going-out-of-business sale ourselves and done 30 to 40 percent of what we actually sold with Wilkerson involved,” she says. Seeing the strategies that Wilkerson puts in place for every sale was something that convinced her they had made the right move. “I would highly recommend Wilkerson to anyone considering this type of sale.”

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