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Dave Richardson

Here’s Why Comfortable Chairs Can Make or Break a Sale

This isn’t an area to skimp on.

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Sales Truth: It’s all about comfortable chairs.

WHY IT IS TRUE: Comfortable chairs in your office are important. The longer customers sit in comfortable chairs, the longer they will stay, and the greater your opportunity to close the sale.

PLAN OF ACTION: These customers are here to make a decision that will change their life forever. Make sure your office is one in which they feel not only comfortable, but very confident.

David Richardson is a certified professional speaker and a consultant to retail jewelers and manufacturers worldwide helping them grow their diamond bridal engagement business.

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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