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How to Buy Right in 2021

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David Brown, co-founder and president of The Edge Retail Academy and longtime columnist for INSTORE, joins INSTORE editor-in-chief Trace Shelton to answer one of the biggest questions facing jewelry retailers today: How do jewelers manage their inventory in a year of so much uncertainty?


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He Doubled His Sales Goals with Wilkerson

John Matthews, owner of John Michael Matthews Fine Jewelry in Vero Beach, Florida, is a planner. As an IJO member jeweler, he knew he needed an exit strategy if he ever wanted to g the kind of retirement he deserved. He asked around and the answers all seemed to point to one solution: Wilkerson. He talked to Rick Hayes, Wilkerson president, and took his time before making a final decision. He’d heard Wilkerson knew their way around a going out of business sale. But, he says, “he didn’t realize how good it was going to be.” Sales goals were “ambitious,” but even Matthews was pleasantly surprised. “It looks like we’re going to double that.”

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