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How to Celebrate National Dress Up Your Pet Day, Plus Other Big Dates for January

And don’t miss National Smith Day if you’re a goldsmith!





6 The Bible doesn’t specify how many wise men came to see Jesus; the idea there were three came from the number of gifts. But let’s not get caught up in details: THREE KINGS’ DAY, which marks the “official” end of the Christmas season, is a date worthy of your attention. In Hispanic culture, Epiphany, or Dia de los Tres Reyes, is often observed with the giving of gifts to children. Get your gold charms and kids’ jewelry ready and consider ways to market the date.

6 On NATIONAL SMITH DAY, urge all the Smiths in your customer database to come in and celebrate their Smithness today with another smith: their local goldsmith or silversmith!

14 On NATIONAL DRESS UP YOUR PET DAY, encourage clients to share photos on Facebook of their pets specially outfitted to win a prize, advises Megan Crabtree, president of Crabtree Consulting.

17 Today marks DITCH YOUR RESOLUTION DAY. But don’t give up yours — if you can hold on for just another week, there is a good chance that desired behavior can become a much-easier-to-keep habit.

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It’s Going to Set Us Up Very Nicely for Retirement

You’ve worked hard all your life. And if you’re like most jewelers contemplating retirement, you’re hoping that your going-out-of-business sale will add to your nest egg — with minimal complications. That’s exactly what Doug and Jacki Friedrich, fourth-generation owners of Friedrich Jewelers Inc., of Vernon, Conn., experienced when they selected Wilkerson to run their sale. “Jewelers who are contemplating a sale should go with Wilkerson because of their experience,” says Doug. And with financial goals “exceeding expectations,” the couple can now focus on enjoying the next chapter of their lives. “It’s going to set us up very nicely for retirement,” says Jacki. “The money’s coming in and we have no complaints. It’s been wonderful.”

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