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How to Celebrate National Dress Up Your Pet Day, Plus Other Big Dates for January

And don’t miss National Smith Day if you’re a goldsmith!

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6 The Bible doesn’t specify how many wise men came to see Jesus; the idea there were three came from the number of gifts. But let’s not get caught up in details: THREE KINGS’ DAY, which marks the “official” end of the Christmas season, is a date worthy of your attention. In Hispanic culture, Epiphany, or Dia de los Tres Reyes, is often observed with the giving of gifts to children. Get your gold charms and kids’ jewelry ready and consider ways to market the date.

6 On NATIONAL SMITH DAY, urge all the Smiths in your customer database to come in and celebrate their Smithness today with another smith: their local goldsmith or silversmith!

14 On NATIONAL DRESS UP YOUR PET DAY, encourage clients to share photos on Facebook of their pets specially outfitted to win a prize, advises Megan Crabtree, president of Crabtree Consulting.

17 Today marks DITCH YOUR RESOLUTION DAY. But don’t give up yours — if you can hold on for just another week, there is a good chance that desired behavior can become a much-easier-to-keep habit.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Put Your Trust in Wilkerson

To do business successfully with anyone, you need a certain “comfort level.” That’s something that Phillips Pitts, owner of two Parris Jewelers stores in Hattiesburg, Miss., said he felt immediately when he first talked to Wilkerson’s Rick Hayes. He was just about to launch an anniversary sale. And he chose Wilkerson to handle all the details — from the marketing to the sales floor. “Rick cared what was going to happen to Parris Jewelers,” says Pitts. “Not just during the sale but after the sale.” Would he recommend Wilkerson to other jewelers contemplating a large-scale sale? Absolutely, says Pitts, who says the results “exceeded their expectations.” His trust in Wilkerson has only grown after the numbers came in. “They were interested in me fulfilling and what I need to fulfill to make my company better.”

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