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How to Celebrate National Dress Up Your Pet Day, Plus Other Big Dates for January

And don’t miss National Smith Day if you’re a goldsmith!

Published

2 years ago

November 16, 2021

INSTORE Staff Instore December 2021 Issue

6 The Bible doesn’t specify how many wise men came to see Jesus; the idea there were three came from the number of gifts. But let’s not get caught up in details: THREE KINGS’ DAY, which marks the “official” end of the Christmas season, is a date worthy of your attention. In Hispanic culture, Epiphany, or Dia de los Tres Reyes, is often observed with the giving of gifts to children. Get your gold charms and kids’ jewelry ready and consider ways to market the date.

6 On NATIONAL SMITH DAY, urge all the Smiths in your customer database to come in and celebrate their Smithness today with another smith: their local goldsmith or silversmith!

14 On NATIONAL DRESS UP YOUR PET DAY, encourage clients to share photos on Facebook of their pets specially outfitted to win a prize, advises Megan Crabtree, president of Crabtree Consulting.

17 Today marks DITCH YOUR RESOLUTION DAY. But don’t give up yours — if you can hold on for just another week, there is a good chance that desired behavior can become a much-easier-to-keep habit.

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”