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How to Celebrate National Dress Up Your Pet Day, Plus Other Big Dates for January

And don’t miss National Smith Day if you’re a goldsmith!

Published

3 years ago

November 16, 2021

INSTORE Staff Instore December 2021 Issue

6 The Bible doesn’t specify how many wise men came to see Jesus; the idea there were three came from the number of gifts. But let’s not get caught up in details: THREE KINGS’ DAY, which marks the “official” end of the Christmas season, is a date worthy of your attention. In Hispanic culture, Epiphany, or Dia de los Tres Reyes, is often observed with the giving of gifts to children. Get your gold charms and kids’ jewelry ready and consider ways to market the date.

6 On NATIONAL SMITH DAY, urge all the Smiths in your customer database to come in and celebrate their Smithness today with another smith: their local goldsmith or silversmith!

14 On NATIONAL DRESS UP YOUR PET DAY, encourage clients to share photos on Facebook of their pets specially outfitted to win a prize, advises Megan Crabtree, president of Crabtree Consulting.

17 Today marks DITCH YOUR RESOLUTION DAY. But don’t give up yours — if you can hold on for just another week, there is a good chance that desired behavior can become a much-easier-to-keep habit.

Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”