Press Releases

IDD Has Appointed Jewelry Industry Veteran Kendra Bridelle as President of the IDD Luxe Division

She will lead and build the two new luxury brands for the company: Skyset and Moze.

Published

2 years ago

March 7, 2023

Press Releases

Kendra Bridelle

(PRESS RELEASE) Kendra Bridelle was appointed President of the luxury division of IDD, by CEO Alok Mehta. She will be responsible for the division’s growth strategy including branding, marketing, merchandising and partnership expansion, focusing on brand positioning, revenue performance, operations and customer satisfaction.

“Kendra comes highly recommended as a leader and professional who breathes new life into existing or new brands. Her leadership and expertise are exactly what we need to complete our growing dream team. The addition of her role will continue to set the pace for our fast-growing, innovative, and award-winning, lab-grown diamond fashion collection called Skyset, and our tech-forward, bespoke diamond engagement ring collection, Moze,” says Alok Mehta, CEO of IDD.

“The opportunity to join and lead the team to build two amazing luxury brands is something I could not pass up. I am also excited to work with Brad Campbell, Director of Sales, who will continue to focus on partnering with our retailers and growing our distribution channels,” says Kendra Bridelle. “Skyset and Moze give us the ability to attract retailers for the rapidly expanding lab grown market as well as launch a unique approach to diamond engagement rings.”

Bridelle was most recently Vice President of Sales for Judith Ripka, owned by Xcel Brands, responsible for building the team and executing the sales and marketing strategy for the wholesale division. Prior to this position, she held multiple leadership roles including Vice President of Wholesale for Thomas Sabo, Director of Sales for Freida Rothman, Vice President of Sales for Tache Jewelry and Founder and CEO of her own line, Kendra Bridelle and LusciousS by Kendra Bridelle.

She is the International Past President of the Women’s Jewelry Association, and currently sits on the board as the Audit Chair and committee member for the WJA 40th Anniversary Celebration.

You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”