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IDD Has Appointed Jewelry Industry Veteran Kendra Bridelle as President of the IDD Luxe Division

She will lead and build the two new luxury brands for the company: Skyset and Moze.




Kendra Bridelle

Kendra Bridelle

(PRESS RELEASE) Kendra Bridelle was appointed President of the luxury division of IDD, by CEO Alok Mehta. She will be responsible for the division’s growth strategy including branding, marketing, merchandising and partnership expansion, focusing on brand positioning, revenue performance, operations and customer satisfaction.

“Kendra comes highly recommended as a leader and professional who breathes new life into existing or new brands. Her leadership and expertise are exactly what we need to complete our growing dream team. The addition of her role will continue to set the pace for our fast-growing, innovative, and award-winning, lab-grown diamond fashion collection called Skyset, and our tech-forward, bespoke diamond engagement ring collection, Moze,” says Alok Mehta, CEO of IDD.

“The opportunity to join and lead the team to build two amazing luxury brands is something I could not pass up. I am also excited to work with Brad Campbell, Director of Sales, who will continue to focus on partnering with our retailers and growing our distribution channels,” says Kendra Bridelle. “Skyset and Moze give us the ability to attract retailers for the rapidly expanding lab grown market as well as launch a unique approach to diamond engagement rings.”

Bridelle was most recently Vice President of Sales for Judith Ripka, owned by Xcel Brands, responsible for building the team and executing the sales and marketing strategy for the wholesale division. Prior to this position, she held multiple leadership roles including Vice President of Wholesale for Thomas Sabo, Director of Sales for Freida Rothman, Vice President of Sales for Tache Jewelry and Founder and CEO of her own line, Kendra Bridelle and LusciousS by Kendra Bridelle.


She is the International Past President of the Women’s Jewelry Association, and currently sits on the board as the Audit Chair and committee member for the WJA 40th Anniversary Celebration.



When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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