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Don’t Forget About Everyday Fashion Jewelry, and More Letters From Our Readers

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Don’t Forget About Everyday Fashion Jewelry, and More Letters From Our Readers

Don’t Forget Fashion

I think a lot more retailers will be getting out and also many companies closing down. They are all competing for the same bridal customer. Everyone is forgetting about the woman who wants everyday fashion jewelry. — drew cowlt, jewelry design gallery, manalapan, nj

Trend Wanted

We need a new hot category or trend that isn’t too age-related or trendy; just a must-have. Beads are passé, even traditional charm sales seem a bit down. Initials and monograms seem to have run their course. Layering and stacking seem to be in, but layers get snarled and not everyone likes stacking. Business is good so I am not complaining just would like some excitement! — Tory michael, tory’s jewelry, marblehead, ma

Mad World

Question: should retailers support wholesale firms who also sell directly to the public through their website, or is this just the world we live in today? — laura sipe, j.c. sipe, indianapolis, in

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Road Warrior Rave

I think we need to appreciate the jewelry salesmen who come to our store more. Besides showing us some beautiful baubles, they always share some good ideas they see from other jewelers. This Christmas season, two salespeople gave me ideas that had a major positive impact on our Christmas sales. So let’s sing their praises. Nowadays, we need every bit of help we can get. — donald killelea, KILLELEA jewelers, midlothian, il

Still Truckin’

Keep up the good work; INSTORE is a valuable tool for the small mom and pop stores. I fear we are a dying breed.  — andrew russakoff, RUSSAKOFF jewelers, skowhegan, me


 

This article originally appeared in the February 2017 edition of INSTORE.

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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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Don’t Forget About Everyday Fashion Jewelry, and More Letters From Our Readers

mm

Published

on

Don’t Forget About Everyday Fashion Jewelry, and More Letters From Our Readers

Don’t Forget Fashion

I think a lot more retailers will be getting out and also many companies closing down. They are all competing for the same bridal customer. Everyone is forgetting about the woman who wants everyday fashion jewelry. — drew cowlt, jewelry design gallery, manalapan, nj

Trend Wanted

We need a new hot category or trend that isn’t too age-related or trendy; just a must-have. Beads are passé, even traditional charm sales seem a bit down. Initials and monograms seem to have run their course. Layering and stacking seem to be in, but layers get snarled and not everyone likes stacking. Business is good so I am not complaining just would like some excitement! — Tory michael, tory’s jewelry, marblehead, ma

Mad World

Advertisement

Question: should retailers support wholesale firms who also sell directly to the public through their website, or is this just the world we live in today? — laura sipe, j.c. sipe, indianapolis, in

Road Warrior Rave

I think we need to appreciate the jewelry salesmen who come to our store more. Besides showing us some beautiful baubles, they always share some good ideas they see from other jewelers. This Christmas season, two salespeople gave me ideas that had a major positive impact on our Christmas sales. So let’s sing their praises. Nowadays, we need every bit of help we can get. — donald killelea, KILLELEA jewelers, midlothian, il

Still Truckin’

Keep up the good work; INSTORE is a valuable tool for the small mom and pop stores. I fear we are a dying breed.  — andrew russakoff, RUSSAKOFF jewelers, skowhegan, me


 

This article originally appeared in the February 2017 edition of INSTORE.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

Promoted Headlines

Most Popular