INSTORE Design Awards 2021 – Best Price Point Under $500

Published

2 years ago

July 21, 2021

INSTORE Staff

INSTORE Design Awards 2021 – Best Price Point Under $500

Pharaoun Cocktail Rings

Rainbow after the Storm (of 2020) cocktail ring in 22K gold over sterling silver and featuring reverse-set cubic zirconia, $245

ZDENA Jiroutova:

The Rainbow after the Storm cocktail ring chooses optimism for life and seeing the good and the beauty possible in the world. It accomplishes this with irreverence by reverse-setting each gemstone and revealing the unfamiliar reflections of these typically hidden facets. I’m uplifted by the ring’s story.

ANTHONY DEMARCO:

A bold kaleidoscope of multicolored CZ that’s light and playful. It should put a smile on anyone’s face. Really nice use of metals and well-crafted on all sides. A very creative design and craftsmanship in the use of affordable materials.

LAURA KITSOS:

I voted for this Pharaoun cocktail ring because lately color in jewelry has made me so happy! But I also love the reverse-set detail of the stones and think this ring looks five times more than the price!

INSTORE Design Awards 2021 – Best Price Point Under $500

KC Designs (Tie for Second Place and Retailer’s Choice)

14K gold and diamond small dragonfly earrings, $415

INSTORE Design Awards 2021 – Best Price Point Under $500

Stuller ^TIE

14K rose gold and diamond hinged hoop earrings (0.10 TCW), $485

It Was Time to Make a Decision. It Was Time to Call Wilkerson.

Except for a few years when he worked as an accountant, Jim Schwartz has always been a jeweler. He grew up in the business and after “counting beans” for a few years, he and his wife, Robin, opened Robin James Jewelers in Cincinnati, Ohio. “We were coming to a stage in our life where we knew we have to make a decision,” says Jim Schwartz. He and Robin wanted to do it right, so they called Wilkerson. The best surprise (besides surpassing sales goals)? “The workers and associations really care about helping us move out own inventory out of the store first. It was very important to us.”