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INSTORE Design Awards 2021 Judges

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INSTORE Design Awards 2021 JudgesDana Friedman
Petite G Jewelers, Indianapolis, IN
INSTORE Design Awards 2021 JudgesZdena Jiroutova
Z Folio Gallery, Solvang, CA
INSTORE Design Awards 2021 JudgesLaura Kitsos
Gem Jewelry Boutique, Oak Park, IL
INSTORE Design Awards 2021 JudgesMelissa Quick
Steve Quick Jeweler, Chicago
INSTORE Design Awards 2021 JudgesPaul Schneider
Twist, Portland, OR
INSTORE Design Awards 2021 JudgesMark Tapper
Tapper’s Diamonds & Fine Jewelry,
Detroit
INSTORE Design Awards 2021 JudgesAnthony DeMarco
Jewelry writer
INSTORE Design Awards 2021 JudgesTanya Dukes
Jewelry writer
INSTORE Design Awards 2021 JudgesClaudia Mata
Jewelry writer

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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