Gumuchian
Maze Collection fashion ring in 18K yellow gold set with a pear-shaped aqua cabochon, $5,600
PAUL SCHNEIDER:
Strong and sculptural. A powerful statement for a confident woman. A great modern version of a cocktail ring.
MELISSA QUICK:
The first thing I said when I saw this ring was “Wow! That’s sexy.” It really is. It’s edgy and sophisticated and beautiful.
TANYA DUKES:
The shape is so graceful, like a single, swooping gesture in gold and the off-center placement of the aquamarine draws you in.
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Pamela Froman Fine Jewelry (Second Place and Retailer’s Choice)
Flirty Girls Crush 18K yellow gold earrings with diamonds (1.36 TCW), $9,500
Linda Hoj
22K yellow gold handmade, one-of-a-kind bracelet with granulated links and rose cut rubies (2.92 TCW), $12,500
Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration
After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years."
Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations.
The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.
