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America's Coolest Stores

INSTORE Editors Share Favorites in
This America’s Coolest Preview

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We’re not quite ready to make the big announcement about who won the 2017 America’s Coolest Store contest. But as a way of bridging the gap before the big reveal on July 20, we’re sharing INSTORE editors’ top picks in four of the judging categories: Exterior, Interior, Marketing and Online Presence. Entries always contain a wealth of good ideas and we want to start sharing those as soon as possible. Stay tuned for the announcement of the winners, chosen by our panel of industry-expert judges, on instoremag.com in late July, and in our annual America’s Coolest Stores issue in August! And, as always, thank you for entering.


INSTORE Editors Share Favorites in <br>This America&#8217;s Coolest Preview</br>

Interior

THE EDITORS SAY: Green Lake Jewelry Works (PICTURED) has created a second retail environment that colorfully facilitates the jewelry making process from initial sketch to finished product, with an emphasis on art.

1. Green Lake Jewelry Works, Bellevue, WA

2. Lester Lampert, Inc., Chicago, IL

3. IRIS Piercing Studio and Jewelry Gallery, Chicago, IL

4. John Atencio, Boulder, CO

5. Belle Jewelers, Chambersburg, PA

5. Koerber’s Fine Jewelry, New Albany, IN

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INSTORE Editors Share Favorites in <br>This America&#8217;s Coolest Preview</br>

Exterior

THE EDITORS SAY: Molinelli’s Jewelers’ street clock (PICTURED), a landmark in Pocatello, ID, works as a beacon to passersby, and, following a recent $1.1 million renovation, conveys the historical significance of the place, founded in 1903. It’s one of the town’s oldest businesses and the oldest jewelry store in Idaho that’s kept its name.

1. Green Lake Jewelry Works, Bellevue, WA

2. Lester Lampert, Inc., Chicago, IL

3. Pyrrha, Los Angeles, CA

4. John Atencio, Boulder, CO

5. Molinelli’s Jewelers, Pocatello, ID

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INSTORE Editors Share Favorites in <br>This America&#8217;s Coolest Preview</br>

Marketing

THE EDITORS SAY: IRIS Piercing Studio and Jewelry Gallery (PICTURED) is making an impact in all aspects of its retail operation, including advertising, which is as edgy and attention-grabbing as its business concept of combining piercing with fine jewelry.

1.  IRIS Piercing Studio and Jewelry Gallery, Chicago, IL

2. Green Lake Jewelry Works, Bellevue, WA

3. Pyrrha, Los Angeles, CA

4. John Atencio, Boulder, CO

5. Diamonds Direct Fine Jewelers, St. Petersburg, FL

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INSTORE Editors Share Favorites in <br>This America&#8217;s Coolest Preview</br>

Online Presence

THE EDITORS SAY: H1912’s website (PICTURED) is an easy to navigate, fully functioning e-commerce site. H1912 also has a 5-star rating on Facebook and Yelp.
1.  Green Lake Jewelry Works, Bellevue, WA

2. H1912, Princeton, NJ

3. IRIS Piercing Studio and Jewelry Gallery, Chicago, IL

4. Gertrude Zachary, Inc., Albuquerque, NM

5. Pyrrha, Los Angeles, CA

Want to Enter Your Store in America’s Coolest Stores?

Think you’ve got what it takes to join the ranks of America’s Coolest Stores? Entries for our 2018 contest open in November 2017. Check for contest details at americascooleststores.com.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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SPONSORED VIDEO

Thinking of Liquidating? Think: Wilkerson

When Peter Reines, owner of Reines Jewelers in Charlottesville, VA, decided it was time to turn over the “reins” of his 45-year-old business to Jessica and Kevin Rogers, he chose Wilkerson to run his liquidation sale. It was, he says, the best way to maximize the return on his decades-long investment in fine jewelry. Now, with new owners at the helm, Reines can relax knowing that the sale was a success, and his new life is financially secure. And he’s glad he partnered with Wilkerson for this once-in-a-lifetime opportunity. “There’s just no way one person or company could run a sale the way we did,” he says.

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