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INSTORE’s Brain Squad Members Share Their Hottest Sellers From June





Forever stainless steel necklace featuring stainless steel ring and stainless steel rose gold PVD cable, $155,

Charriol still stands out as a great summer accent. The steel cable wears great in the beach surf, sand and sun. A tan looks good with their fashion necklace and watches. — Scott Kelly, Jems Jewels & Gold, North Wales, PA

Top-Selling Jewelry Brands in June

Pandora (7), Gabriel & Co. (6), Hearts on Fire (6), Lafonn (6), Allison-Kaufman (5), Imperial Pearl (4), Lashbrook (4), Stuller (4), Cargo Hold (3), Carla (3), ELLE (3), Rolex (3), Royal Chain (3), Vahan (3), Frank Reubel (2), Keith Jack (2), Kit Heath (2), Quality Gold (2), Simon G (2), Slate & Tell (2), Sylvie Collection (2), Tag Heuer (2), Tom Kruskal (2), Yael Designs (2)

* Brands mentioned by at least two of 177 Brain Squad members when we asked what they would be reordering in July.

  • Still halo engagement rings … Le Vian still being shown every day and suggested … Pandora is still trending downward a bit. — Jim Woodard, Woodard’s Diamonds & Design, Tullahoma, TN
  • We have noticed an increase in customers wanting to customize engagement settings. Whether it be with a unique colored stone or a fun angle setting, they seem to be wanting a more hands-on approach when purchasing engagement rings lately. — Morgan Bartel, Susann’s Custom Jewelers, Corpus Christi, TX
  • Imperial Pearl has been really strong for us, and Lafonn has picked up as well. — LaTisha Holland, Arlene’s Fine Jewelry, Vidalia, GA
  • We continue to do well with Gabriel & Co. bridal and then our own private collection of diamond fashion and estate jewelry. — Alisha Moore, Toner Jewelers, Overland Park, KS
  • We had a big engagement ring and wedding band month. We use Facets USA and REKO (both of Boston) to facilitate most of those mountings and bands. We had a few custom jobs and were able to use CounterSketch by Stuller to make those happen. — Mark Snyder, Snyder Jewelers, Weymouth, MA
  • We brought on about 10 new lines by Canadian designers and all sold well, especially the Keith Jack line. — David Lindsay, Purdy’s Jewellery & Gems, Bobcaygeon, Ontario, Canada
  • Dilamani pendants, Sylvie Collection engagement rings, and Nancy B by Carla fashion! — Allison Leitzel-Williams, Leitzel’s Jewelry, Myerstown, PA
  • Intuitions bracelets by Royal Chain, especially the new ones in the beige quilted boxes. — Cathy Grad, Caffray Jewelers, Hinsdale, IL
  • Two-stone jewelry from Gemsone. — Jodi Winters, J.L. Winters Jewelers, Muncy, PA
  • Our sales were very sporadic. Engagement rings from Henri Daussi and Louis Glick to wedding bands to several designer brands like Marco Bicego, Yossi Harari, Konstantino and more. We also had lots of repairs, appraisals and watch services. — Marc Majors, Sam L Majors, Midland, TX
  • Facet of Barcelona was a big hit this month. Their classic diamond line has been well-received. — Theresa Namie, Stephen Vincent Design, Minneapolis, MN
  • With a lot of upcoming weddings, we sold a lot of Lashbrook bands and Allison-Kaufman wedding bands. Also, Slate & Tell continued to sell well for us. — Erica Lorenz, Michael & Sons, Reno, NV
  • Michou and Kovel Collection nautical pieces are huge hits this time of year. Classic of NY has great pieces in a lower price range to meet the needs of our customers looking for an inexpensive item. — Whitney Lang, Burkes Fine Jewelers, Kilmarnock, VA

This article originally appeared in the August 2017 edition of INSTORE.


What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.



Les Georgettes

It’s All About Choices

With beautiful jewelry from Les Georgettes, choice is everything. Choose a design. Change colors. With 30 styles, 3 finishes and 48 stunning leather colors, you’ll never be at a loss for a unique piece of jewelry. Create, mix, stack and collect Les Georgettes by Altesse. Made in France.

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Brides Are Wearing This Red-Carpet-Inspired Diamond Jewelry, But It’s Not Rings

Hint: They’re often delicate and lacy.




THIS SEASON, BRIDES ARE taking their cue from the necklaces they saw on red carpets, particularly the elegant styles seen at Cannes Film Festival 2019. The standout diamond necklace hits a responsive cord among the wedding set. Delicate and lacy, often with a floral or celestial motif, these necklaces are striking without being overpowering, and they are versatile enough to shine on long after the big day has passed.


18K gold Star necklace with diamonds (8.46 TCW).




18K white gold Glow necklace set with diamonds (1.75 TCW).


Penny Preville

18K gold tiara necklace with diamonds (8.41 TCW).


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Tools and Services

The Gold Book from Royal Chain and More of This Month’s Service News

For true lovers of gold…




Worthy of Royalty

New from Royal Chain, The Gold Book 2019 is here to delight true lovers of gold. The collection offers a wide range of styles and price points, from edgy trend pieces to iconic classics and even men’s jewelry.

Congratulations, Madame President

The Contemporary Jewelry Design Group (CJDG) has announced that Judi Powers of Judi Powers Jewelry is the association’s new president. CJDG is a prominent national organization dedicated to the promotion of creative jewelry design and integrity and ethics in both business and design.

Flawless Clarity

The Diamond Producers Association has expanded its educational offerings to drive viewers to the DPA’s Total Clarity, an advocacy platform that shares beneficial information about the global diamond sector. Includes free social media assets, static images and video.

A Whirl of Pearls

The Cultured Pearl Association Of America’s 10th Annual International Pearl Design Competition (IPDC) is now open! Entries must be submitted by Oct. 4 and winners will be chosen on Nov. 1.

On the Shelf

Ritani’s new Virtual Shelf iPad app allows retailers to offer their customers access to an inventory of certified conflict-free diamonds and jewelry. Virtual Shelf can also be used to sell to other program partner retailers.

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A Millennial-Focused Bridal Line and More New Collections for September

A sister line to Anzie launches.




Token of Affection

After making a huge splash with her repurposed antique love token pendants, indie darling Heavenly Vices has launched a new line of luscious signet rings! These eye-catching designs are inspired by the engravings on Victorian-era love tokens.


14K white gold earrings with diamonds (0.60 TCW)

Edgy Essentials

The latest extension to Facet Barcelona’s popular trends line include some truly terrific new additions. The collection is bursting with cutting-edge takes on classic pieces, perfect for the stylish shopper who wants to make sure their everyday look turns heads.



14K white gold band with sapphires (0.02 TCW)

As Millennial as Avocado Toast

Kirk Kara’s newest millennial-focused wedding set designs are a low-budget, high-style dream come true. A collection of sweet, fresh styles characterized by clean lines with romantic details and friendly price points. 14K white gold engagement ring with rose-cut diamond (0.50 TCW) and sapphires: $2,980


14K yellow gold pendant necklace with diamonds and topaz.

Canadian Creations

Handmade in Montreal using only ethically sourced gemstones, JAC + JO is the sister company of popular Canadian brand Anzie. The new JAC + JO is a gorgeous, price-sensitive collection of simple, empowering and easy-to-love designs. A portion of JAC+JO sales are donated to women’s interest groups.


Copper allow or nickel silver cuff bracelet.

A Warrior’s Wrist

Whether it’s a goal, a reminder, a rallying cry, or a declaration of triumph accomplished, this cuff bracelet is going to mean everything to someone. For the #Survivor and #Fighter who deserves a daily tribute to their strength.


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