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INSTORE’s Brain Squad Members Share Their Hottest Sellers From June





Forever stainless steel necklace featuring stainless steel ring and stainless steel rose gold PVD cable, $155,

Charriol still stands out as a great summer accent. The steel cable wears great in the beach surf, sand and sun. A tan looks good with their fashion necklace and watches. — Scott Kelly, Jems Jewels & Gold, North Wales, PA

Top-Selling Jewelry Brands in June

Pandora (7), Gabriel & Co. (6), Hearts on Fire (6), Lafonn (6), Allison-Kaufman (5), Imperial Pearl (4), Lashbrook (4), Stuller (4), Cargo Hold (3), Carla (3), ELLE (3), Rolex (3), Royal Chain (3), Vahan (3), Frank Reubel (2), Keith Jack (2), Kit Heath (2), Quality Gold (2), Simon G (2), Slate & Tell (2), Sylvie Collection (2), Tag Heuer (2), Tom Kruskal (2), Yael Designs (2)

* Brands mentioned by at least two of 177 Brain Squad members when we asked what they would be reordering in July.

  • Still halo engagement rings … Le Vian still being shown every day and suggested … Pandora is still trending downward a bit. — Jim Woodard, Woodard’s Diamonds & Design, Tullahoma, TN
  • We have noticed an increase in customers wanting to customize engagement settings. Whether it be with a unique colored stone or a fun angle setting, they seem to be wanting a more hands-on approach when purchasing engagement rings lately. — Morgan Bartel, Susann’s Custom Jewelers, Corpus Christi, TX
  • Imperial Pearl has been really strong for us, and Lafonn has picked up as well. — LaTisha Holland, Arlene’s Fine Jewelry, Vidalia, GA
  • We continue to do well with Gabriel & Co. bridal and then our own private collection of diamond fashion and estate jewelry. — Alisha Moore, Toner Jewelers, Overland Park, KS
  • We had a big engagement ring and wedding band month. We use Facets USA and REKO (both of Boston) to facilitate most of those mountings and bands. We had a few custom jobs and were able to use CounterSketch by Stuller to make those happen. — Mark Snyder, Snyder Jewelers, Weymouth, MA
  • We brought on about 10 new lines by Canadian designers and all sold well, especially the Keith Jack line. — David Lindsay, Purdy’s Jewellery & Gems, Bobcaygeon, Ontario, Canada
  • Dilamani pendants, Sylvie Collection engagement rings, and Nancy B by Carla fashion! — Allison Leitzel-Williams, Leitzel’s Jewelry, Myerstown, PA
  • Intuitions bracelets by Royal Chain, especially the new ones in the beige quilted boxes. — Cathy Grad, Caffray Jewelers, Hinsdale, IL
  • Two-stone jewelry from Gemsone. — Jodi Winters, J.L. Winters Jewelers, Muncy, PA
  • Our sales were very sporadic. Engagement rings from Henri Daussi and Louis Glick to wedding bands to several designer brands like Marco Bicego, Yossi Harari, Konstantino and more. We also had lots of repairs, appraisals and watch services. — Marc Majors, Sam L Majors, Midland, TX
  • Facet of Barcelona was a big hit this month. Their classic diamond line has been well-received. — Theresa Namie, Stephen Vincent Design, Minneapolis, MN
  • With a lot of upcoming weddings, we sold a lot of Lashbrook bands and Allison-Kaufman wedding bands. Also, Slate & Tell continued to sell well for us. — Erica Lorenz, Michael & Sons, Reno, NV
  • Michou and Kovel Collection nautical pieces are huge hits this time of year. Classic of NY has great pieces in a lower price range to meet the needs of our customers looking for an inexpensive item. — Whitney Lang, Burkes Fine Jewelers, Kilmarnock, VA

This article originally appeared in the August 2017 edition of INSTORE.


What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.



Wilkerson Testimonials

Having a Moving Sale? Let Wilkerson Do the Heavy Lifting

For Jim Woodard, owner of Woodard’s Diamonds & Design in Tullahoma, Tenn., when it was time for a moving sale, there was only one company to help with the event: Wilkerson. “They brought in the right team for us,” he says, remarking about the sale’s extraordinary results, including a nearly 500% monthly sales increase compared to the previous year. “I wanted to have the best in the industry. And that’s the main reason why I contacted Wilkerson.”

Promoted Headlines


From Antonini’s 100th Anniversary Collection to Lab-Grown Diamond Tennis Bracelets, These Are New Collections for October

And don’t miss these affordable, “hovering” pearls.




Clouds of Pearls

The ZSISKA Floating Pearl collection is lustrous pearl beauty as you’ve never seen it before. Ethereal pearls encased in resin seem to hover between crystal beads, secured by magnetic closures and at a price point that makes these designs accessible to any jewelry lover.

Wire necklace with resin-coated pearls, crystal beads, and magnetic closure.


Dreamy Dainties

The debut collection from Cari Streeter Fine Jewelry is a buffet of wonderfully affordable, appealingly designed everyday luxuries that your customers will love to love. Expect delicate chains with sparkling diamonds and small but substantial charms, all available in 14K yellow, pink, or white gold.

14K yellow gold and diamond necklace.



Keepin’ It 100

Happy centennial to Italian brand Antonini Milano, which has released a gorgeous collection in honor of its 100th birthday! The new Anniversary100 collection, an homage to the brand’s rich history, is a bold and sensual celebration of gold’s malleability and sheen.

18K yellow gold earrings with diamonds.


A Perfect Fit

Love Clicks is a collection dedicated to the love that people have for one another. These cleverly designed customizable birthstone puzzle rings fit seamlessly together into colorful stacks, offering a gorgeous way for your customers to wear a reminder of the most precious people in their lives.

14K white and yellow gold ring stack with ruby, emerald, diamond, and sapphire.


It’s Love-Love

Lark & Berry’s new Tennis collection makes the iconic diamond tennis bracelet more accessible than ever before by rendering this classic beauty in the brand’s bright, clean lab-grown diamonds. The collection encompasses a number of pieces — simple necklaces, linear earrings, and of course the bracelet — all inspired by the tennis bracelet’s straightforward perfection.

14K white gold bracelet with lab-created diamonds (1.80 TCW).


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Tools and Services

Become A Wizard, Newest Updates and More Service News This Month




Fish Your Wish

Salmon Gold is a new initiative from RESOLVE that is dedicated to the careful re-mining and restoration of Alaskan streams and fish habitats that were negatively affected by past mining operations. Gold from this worthwhile project is already in the supply chains of Tiffany & Co. and Apple.

Become A Wizard

Gemewizard, a leader in digital solutions for the analysis, description, pricing and trading of colored gemstones and colored diamonds, has launched Gem Color Academy, a new interactive online course for colored stone grading. Includes comprehensive online resources as well as course notes, at-home gem kit, and one year Gemewizard subscription.


Refreshed Reporting

The Jewelers Board of Trade (JBT) has released an updated version of its Credit Report. After a full redesign, the new JBT Credit Report features a convenient front-page overview section, new charts, and live linking of summary information to its source.

Thinking Pink

The Gemological Institute of America (GIA) has released a software update for its GIA iD100 gem testing device. With the update, the GIA iD100 can now distinguish natural pink diamonds from lab-grown (HPHT and CVD) diamonds and diamond simulants.

24K Winners

Congratulations to the Jewelers 24 Karat Club of Southern California’s 2019 Honorees! The organization recently honored Bill Jones of Sissy’s Log Cabin and Ruben Bindra of B & B Fine Gems for Excellence in Service and presented a Lifetime Achievement Award to Terry Chandler of Diamond Council of America.

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Jewelry Pro Gear

Diamond Drinks, Crystal Straws and More Gear for Jewelry Pros

This stuff for your store includes a new mobile app for clienteling.




Succulent Storage

This irresistible cactus cutie is ready to safeguard any jewel that you need it to hold. Handmade by Paint My Dream and charming enough to cheer up any display, counter or nightstand that needs a darling designated jewelry landing spot.


Gorgeous Glasses

This clever vessel brings a new meaning to the phrase “on the rocks.” We can’t guarantee that the sparkling diamond half-immersed in the base of this glass will make your beverage taste even better, but we think it’s pretty likely.



See You on the ‘Book

Clientbook is a mobile app created to help sales associates build and strengthen relationships with clients. Associates can contact clients through the app, which also stores client histories, important milestones and reminders to reach out for life events like birthdays and anniversaries.

Custom pricing upon request

Jewel Tales

Adrienne Rubin’s new book, Diamonds And Scoundrels: My Life In The Jewelry Business, tells the story of the author’s fascinating career through the ‘70s, ‘80s, and ‘90s. It’s a tale of determination, growth, and the unique challenges that face a woman who seeks both personal and professional fulfillment.


Sipping Pretty

Reusable straws are still a red-hot item for those who like to stay green, and these beautiful crystal-adorned straws are the height of sustainable style. All crystals are fair-mined, and all straws are food-safe stainless steel. Stainless steel straw with amethyst:


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