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Jewelry to Satisfy the One-of-a-Kind Collector

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Jewelry to Satisfy the One-of-a-Kind Collector

This true-blue collector seeks distinctive creations
that stand apart from the crowd.

The original one-of-a-kind is looking for a piece that no one else owns, something that feels like it was made especially for her. She has a strong sense of personal style and will stop in often to make sure she hasn’t missed anything. She’s always happy to be notified of new arrivals. She is a true collector. 

Liz Kantner is an independent jewelry consultant. Visit her website at lizkantner.com.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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