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Line Time: Now That You’ve Already Been Softened Up …

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What to say and when to say itA repair customer comes to you complaining about the four other stores where she went for a quote. You know what the problem is and that fixing it won’t be cheap. Start to break this news by saying:  
 
?Now that you’ve already been softened up …? 
 
WHY? It’s funny, real, and puts your pricing into perspective relative to the customer’s recent experiences. But say it with a smile ? and genuine compassion. 
source: Michelle Nichols, BusinessWeek 

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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Line Time

Line Time: Now That You’ve Already Been Softened Up …

mm

Published

on

What to say and when to say itA repair customer comes to you complaining about the four other stores where she went for a quote. You know what the problem is and that fixing it won’t be cheap. Start to break this news by saying:  
 
?Now that you’ve already been softened up …? 
 
WHY? It’s funny, real, and puts your pricing into perspective relative to the customer’s recent experiences. But say it with a smile ? and genuine compassion. 
source: Michelle Nichols, BusinessWeek 

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

Promoted Headlines

Most Popular