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Line Time: Now That You’ve Already Been Softened Up …

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What to say and when to say itA repair customer comes to you complaining about the four other stores where she went for a quote. You know what the problem is and that fixing it won’t be cheap. Start to break this news by saying:  
 
?Now that you’ve already been softened up …? 
 
WHY? It’s funny, real, and puts your pricing into perspective relative to the customer’s recent experiences. But say it with a smile ? and genuine compassion. 
source: Michelle Nichols, BusinessWeek 

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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Line Time

Line Time: Now That You’ve Already Been Softened Up …

mm

Published

on

What to say and when to say itA repair customer comes to you complaining about the four other stores where she went for a quote. You know what the problem is and that fixing it won’t be cheap. Start to break this news by saying:  
 
?Now that you’ve already been softened up …? 
 
WHY? It’s funny, real, and puts your pricing into perspective relative to the customer’s recent experiences. But say it with a smile ? and genuine compassion. 
source: Michelle Nichols, BusinessWeek 

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular