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Line Time: Now That You’ve Already Been Softened Up …

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What to say and when to say itA repair customer comes to you complaining about the four other stores where she went for a quote. You know what the problem is and that fixing it won’t be cheap. Start to break this news by saying:  
 
?Now that you’ve already been softened up …? 
 
WHY? It’s funny, real, and puts your pricing into perspective relative to the customer’s recent experiences. But say it with a smile ? and genuine compassion. 
source: Michelle Nichols, BusinessWeek 

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Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”

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Line Time

Line Time: Now That You’ve Already Been Softened Up …

mm

Published

on

What to say and when to say itA repair customer comes to you complaining about the four other stores where she went for a quote. You know what the problem is and that fixing it won’t be cheap. Start to break this news by saying:  
 
?Now that you’ve already been softened up …? 
 
WHY? It’s funny, real, and puts your pricing into perspective relative to the customer’s recent experiences. But say it with a smile ? and genuine compassion. 
source: Michelle Nichols, BusinessWeek 

Advertisement

SPONSORED VIDEO

Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”

Promoted Headlines

Most Popular