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The ‘brainsquad’: all for one, one for all

AS INSTORE GROWS, more and more people around the industry are asking me how we have managed to get inside retailers’ heads to the extent we have. 

My answer: INSTORE’S “Brain Squad” – a group of dedicated American jewelry retailers who complete short monthly surveys for us online. Surveys take only about ten minutes per month, and provide a ridiculously large amount of useful data for INSTORE. Even more important than the data is the insight we receive into jewelers’ minds. Your concerns, your stories, what makes you tick. 

For all of you who have been with us from the beginning, and those who have joined along the way, I can only say “Thank you! You’re the best!” And for those of you who are not yet members, I really encourage you to join.  

You’re probably asking “What’s in it for me?” Hey, I like where your head’s at. Here’s your answer:  

A better INSTORE. Each new member we add makes our magazine stronger. How much more powerful and useful would these surveys be if we can boost our monthly response numbers up to 500, 1,000, or even more? 

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More useful information for you, as a member. After you complete each month’s survey, you can access all other retailers’ answers (with individual identities kept anonymous). It’s a great chance to learn, and get more ideas for your business than we could ever publish in INSTORE.  

A little something to wear. Each new “Brain Squad” member receives a very cool (and very free) t-shirt to celebrate your panel membership. 

Want in? Email Click here today! 

Wishing you the very best business …

David Squires 
Executive Editor and Associate Publisher 
(Click here

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SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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David Squires

Mind Share

Published

on

The ‘brainsquad’: all for one, one for all

AS INSTORE GROWS, more and more people around the industry are asking me how we have managed to get inside retailers’ heads to the extent we have. 

My answer: INSTORE’S “Brain Squad” – a group of dedicated American jewelry retailers who complete short monthly surveys for us online. Surveys take only about ten minutes per month, and provide a ridiculously large amount of useful data for INSTORE. Even more important than the data is the insight we receive into jewelers’ minds. Your concerns, your stories, what makes you tick. 

For all of you who have been with us from the beginning, and those who have joined along the way, I can only say “Thank you! You’re the best!” And for those of you who are not yet members, I really encourage you to join.  

You’re probably asking “What’s in it for me?” Hey, I like where your head’s at. Here’s your answer:  

Advertisement

A better INSTORE. Each new member we add makes our magazine stronger. How much more powerful and useful would these surveys be if we can boost our monthly response numbers up to 500, 1,000, or even more? 

More useful information for you, as a member. After you complete each month’s survey, you can access all other retailers’ answers (with individual identities kept anonymous). It’s a great chance to learn, and get more ideas for your business than we could ever publish in INSTORE.  

A little something to wear. Each new “Brain Squad” member receives a very cool (and very free) t-shirt to celebrate your panel membership. 

Want in? Email Click here today! 

Wishing you the very best business …

David Squires 
Executive Editor and Associate Publisher 
(Click here

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular