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The ‘brainsquad’: all for one, one for all

AS INSTORE GROWS, more and more people around the industry are asking me how we have managed to get inside retailers’ heads to the extent we have. 

My answer: INSTORE’S “Brain Squad” – a group of dedicated American jewelry retailers who complete short monthly surveys for us online. Surveys take only about ten minutes per month, and provide a ridiculously large amount of useful data for INSTORE. Even more important than the data is the insight we receive into jewelers’ minds. Your concerns, your stories, what makes you tick. 

For all of you who have been with us from the beginning, and those who have joined along the way, I can only say “Thank you! You’re the best!” And for those of you who are not yet members, I really encourage you to join.  

You’re probably asking “What’s in it for me?” Hey, I like where your head’s at. Here’s your answer:  

A better INSTORE. Each new member we add makes our magazine stronger. How much more powerful and useful would these surveys be if we can boost our monthly response numbers up to 500, 1,000, or even more? 

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More useful information for you, as a member. After you complete each month’s survey, you can access all other retailers’ answers (with individual identities kept anonymous). It’s a great chance to learn, and get more ideas for your business than we could ever publish in INSTORE.  

A little something to wear. Each new “Brain Squad” member receives a very cool (and very free) t-shirt to celebrate your panel membership. 

Want in? Email Click here today! 

Wishing you the very best business …

David Squires 
Executive Editor and Associate Publisher 
(Click here

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SPONSORED VIDEO

When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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David Squires

Mind Share

Published

on

The ‘brainsquad’: all for one, one for all

AS INSTORE GROWS, more and more people around the industry are asking me how we have managed to get inside retailers’ heads to the extent we have. 

My answer: INSTORE’S “Brain Squad” – a group of dedicated American jewelry retailers who complete short monthly surveys for us online. Surveys take only about ten minutes per month, and provide a ridiculously large amount of useful data for INSTORE. Even more important than the data is the insight we receive into jewelers’ minds. Your concerns, your stories, what makes you tick. 

For all of you who have been with us from the beginning, and those who have joined along the way, I can only say “Thank you! You’re the best!” And for those of you who are not yet members, I really encourage you to join.  

You’re probably asking “What’s in it for me?” Hey, I like where your head’s at. Here’s your answer:  

Advertisement

A better INSTORE. Each new member we add makes our magazine stronger. How much more powerful and useful would these surveys be if we can boost our monthly response numbers up to 500, 1,000, or even more? 

More useful information for you, as a member. After you complete each month’s survey, you can access all other retailers’ answers (with individual identities kept anonymous). It’s a great chance to learn, and get more ideas for your business than we could ever publish in INSTORE.  

A little something to wear. Each new “Brain Squad” member receives a very cool (and very free) t-shirt to celebrate your panel membership. 

Want in? Email Click here today! 

Wishing you the very best business …

David Squires 
Executive Editor and Associate Publisher 
(Click here

Advertisement

Advertisement

SPONSORED VIDEO

When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

Promoted Headlines

Most Popular