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David Squires

Mind Share



The ‘brainsquad’: all for one, one for all

AS INSTORE GROWS, more and more people around the industry are asking me how we have managed to get inside retailers’ heads to the extent we have. 

My answer: INSTORE’S “Brain Squad” – a group of dedicated American jewelry retailers who complete short monthly surveys for us online. Surveys take only about ten minutes per month, and provide a ridiculously large amount of useful data for INSTORE. Even more important than the data is the insight we receive into jewelers’ minds. Your concerns, your stories, what makes you tick. 

For all of you who have been with us from the beginning, and those who have joined along the way, I can only say “Thank you! You’re the best!” And for those of you who are not yet members, I really encourage you to join.  

You’re probably asking “What’s in it for me?” Hey, I like where your head’s at. Here’s your answer:  

A better INSTORE. Each new member we add makes our magazine stronger. How much more powerful and useful would these surveys be if we can boost our monthly response numbers up to 500, 1,000, or even more? 


More useful information for you, as a member. After you complete each month’s survey, you can access all other retailers’ answers (with individual identities kept anonymous). It’s a great chance to learn, and get more ideas for your business than we could ever publish in INSTORE.  

A little something to wear. Each new “Brain Squad” member receives a very cool (and very free) t-shirt to celebrate your panel membership. 

Want in? Email Click here today! 

Wishing you the very best business …

David Squires 
Executive Editor and Associate Publisher 
(Click here



Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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