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The ‘brainsquad’: all for one, one for all

AS INSTORE GROWS, more and more people around the industry are asking me how we have managed to get inside retailers’ heads to the extent we have. 

My answer: INSTORE’S “Brain Squad” – a group of dedicated American jewelry retailers who complete short monthly surveys for us online. Surveys take only about ten minutes per month, and provide a ridiculously large amount of useful data for INSTORE. Even more important than the data is the insight we receive into jewelers’ minds. Your concerns, your stories, what makes you tick. 

For all of you who have been with us from the beginning, and those who have joined along the way, I can only say “Thank you! You’re the best!” And for those of you who are not yet members, I really encourage you to join.  

You’re probably asking “What’s in it for me?” Hey, I like where your head’s at. Here’s your answer:  

A better INSTORE. Each new member we add makes our magazine stronger. How much more powerful and useful would these surveys be if we can boost our monthly response numbers up to 500, 1,000, or even more? 

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More useful information for you, as a member. After you complete each month’s survey, you can access all other retailers’ answers (with individual identities kept anonymous). It’s a great chance to learn, and get more ideas for your business than we could ever publish in INSTORE.  

A little something to wear. Each new “Brain Squad” member receives a very cool (and very free) t-shirt to celebrate your panel membership. 

Want in? Email Click here today! 

Wishing you the very best business …

David Squires 
Executive Editor and Associate Publisher 
(Click here

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SPONSORED VIDEO

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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David Squires

Mind Share

Published

on

The ‘brainsquad’: all for one, one for all

AS INSTORE GROWS, more and more people around the industry are asking me how we have managed to get inside retailers’ heads to the extent we have. 

My answer: INSTORE’S “Brain Squad” – a group of dedicated American jewelry retailers who complete short monthly surveys for us online. Surveys take only about ten minutes per month, and provide a ridiculously large amount of useful data for INSTORE. Even more important than the data is the insight we receive into jewelers’ minds. Your concerns, your stories, what makes you tick. 

For all of you who have been with us from the beginning, and those who have joined along the way, I can only say “Thank you! You’re the best!” And for those of you who are not yet members, I really encourage you to join.  

You’re probably asking “What’s in it for me?” Hey, I like where your head’s at. Here’s your answer:  

Advertisement

A better INSTORE. Each new member we add makes our magazine stronger. How much more powerful and useful would these surveys be if we can boost our monthly response numbers up to 500, 1,000, or even more? 

More useful information for you, as a member. After you complete each month’s survey, you can access all other retailers’ answers (with individual identities kept anonymous). It’s a great chance to learn, and get more ideas for your business than we could ever publish in INSTORE.  

A little something to wear. Each new “Brain Squad” member receives a very cool (and very free) t-shirt to celebrate your panel membership. 

Want in? Email Click here today! 

Wishing you the very best business …

David Squires 
Executive Editor and Associate Publisher 
(Click here

Advertisement

Advertisement

SPONSORED VIDEO

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

Promoted Headlines

Most Popular