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Big Survey

More Than Half of Jewelers Still Wearing Masks, Disinfecting Surfaces

Some pandemic behaviors continue to be the norm for jewelers, according to the INSTORE Big Survey 2021.




Using alcohol to disinfect areas
Wearing a mask
Declining to shake hands
Avoiding trade shows
Curbside pickup
Appointment only
Video sales
We never did any of these
We’re totally back to normal

*“Others” included insisting on masks, plexiglass barriers, shorter hours, and limiting foot traffic.

SOME 57 PERCENT of jewelers said they continue to disinfect surfaces in their stores with alcohol while just over 52 percent said they’re still wearing masks.

A number of respondents (32 percent) said they were still not shaking hands and nearly 32 percent said they were avoiding trade shows and other industry-related events.

“We used an appointment calendar initially to help spread out clients and maintain social distance by avoiding crowding,” said one jeweler who found there were advantages to the pandemic measure: “We’ve found it’s very effective to manage the day’s business even though we no longer need to observe a maximum occupancy.”

Comments by jewelers for the Big Survey revealed that some were all about following practices that customers were comfortable with, while others were returning to pre-pandemic business practices.

“We used some of these measures — masks, sanitizer and curbside [pickups] — for a while but we’re back to business as usual,” said one jeweler.

The 2021 Big Survey was carried out between August and September, attracting almost 700 anonymous responses from owners and managers of independent jewelry stores across the United States and Canada. The full results will be published in the upcoming November issue of INSTORE.



It’s Going to Set Us Up Very Nicely for Retirement

You’ve worked hard all your life. And if you’re like most jewelers contemplating retirement, you’re hoping that your going-out-of-business sale will add to your nest egg — with minimal complications. That’s exactly what Doug and Jacki Friedrich, fourth-generation owners of Friedrich Jewelers Inc., of Vernon, Conn., experienced when they selected Wilkerson to run their sale. “Jewelers who are contemplating a sale should go with Wilkerson because of their experience,” says Doug. And with financial goals “exceeding expectations,” the couple can now focus on enjoying the next chapter of their lives. “It’s going to set us up very nicely for retirement,” says Jacki. “The money’s coming in and we have no complaints. It’s been wonderful.”

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