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Big Survey

More Than Half of Jewelers Still Wearing Masks, Disinfecting Surfaces

Some pandemic behaviors continue to be the norm for jewelers, according to the INSTORE Big Survey 2021.




Using alcohol to disinfect areas
Wearing a mask
Declining to shake hands
Avoiding trade shows
Curbside pickup
Appointment only
Video sales
We never did any of these
We’re totally back to normal

*“Others” included insisting on masks, plexiglass barriers, shorter hours, and limiting foot traffic.

SOME 57 PERCENT of jewelers said they continue to disinfect surfaces in their stores with alcohol while just over 52 percent said they’re still wearing masks.

A number of respondents (32 percent) said they were still not shaking hands and nearly 32 percent said they were avoiding trade shows and other industry-related events.

“We used an appointment calendar initially to help spread out clients and maintain social distance by avoiding crowding,” said one jeweler who found there were advantages to the pandemic measure: “We’ve found it’s very effective to manage the day’s business even though we no longer need to observe a maximum occupancy.”

Comments by jewelers for the Big Survey revealed that some were all about following practices that customers were comfortable with, while others were returning to pre-pandemic business practices.

“We used some of these measures — masks, sanitizer and curbside [pickups] — for a while but we’re back to business as usual,” said one jeweler.

The 2021 Big Survey was carried out between August and September, attracting almost 700 anonymous responses from owners and managers of independent jewelry stores across the United States and Canada. The full results will be published in the upcoming November issue of INSTORE.



Retirement, Anniversary or Going Out of Business Sale? Let Wilkerson Handle the Details

When it’s time to run a sale, whether it’s a retirement, going-out-of-business, anniversary or “we’ve got too much merchandise” sale, let Wilkerson handle the details. The Diamond Galleria did just that when they selected Wilkerson to run its liquidation sale. According to Sharon, their CPA, it was the right choice. “We could have done a going-out-of-business sale ourselves and done 30 to 40 percent of what we actually sold with Wilkerson involved,” she says. Seeing the strategies that Wilkerson puts in place for every sale was something that convinced her they had made the right move. “I would highly recommend Wilkerson to anyone considering this type of sale.”

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