Headlines

Pandora to Drop Natural Diamonds in Favor of Lab-Grown

It’s launching Pandora Brilliance.

Published

3 years ago

May 4, 2021

INSTORE Staff

Pandora announced the launch of Pandora Brilliance, its first lab-created diamond collection.

The company said mined diamonds will no longer be used in its products.

A Pandora Brilliance is initially being introduced in the UK with global launch in other key markets expected in 2022.

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Alexander Lacik, Pandora CEO, said: “Pandora continues its quest to make incredible jewellery available for more people and today I’m proud to announce the introduction of Pandora Brilliance. It’s a new collection of beautifully designed jewellery featuring lab-created diamonds. They are as much a symbol of innovation and progress as they are of enduring beauty and stand as a testament to our ongoing and ambitious sustainability agenda. Diamonds are not only forever, but for everyone.”

The new collection includes rings, bangles, necklaces and earrings, each featuring a solitary lab-created diamond hand-set within sterling silver, solid 14K yellow gold or solid 14K white gold. Like other Pandora jewellery, the pieces can be collected and layered together.

The collection’s motif, a reimagined infinity symbol, “is about infinite possibility – that the future is yours to shape,” Pandora stated in a press release. Creative development is based on consumer research in North America, Europe and China.

The company noted that Pandora Brilliance has achieved CarbonNeutral product certification in accordance with The CarbonNeutral Protocol, a leading global framework for carbon neutrality. The certification covers Pandora Brilliance jewellery, its packaging and transportation.

“The lab-created diamonds in the collection have been grown with more than 60% renewable energy on average, and greenhouse gas emissions from non-renewable energy are being offset through the CarbonNeutral certification,” the company stated. When Pandora launches the collection globally next year, the diamonds are expected to be made using 100% renewable energy.

Pandora Brilliance is available to purchase from May 6 in the UK. The pieces are starting from just under $350 and each stone ranges from 0.15 to 1 carat.

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