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Video: Jeweler Wages ‘Sign War’ with Chik-fil-A

The owners of the businesses say it’s all in fun.

Published

3 years ago

May 5, 2021

INSTORE Staff

A jeweler in Gardendale, AL, is engaged in a “sign war” with a nearby Chick-fil-A restaurant, CBS 42 reports.

Jeff Dennis Jewelers started the battle as a way to market its new drive-thru.

“I just put on there that our drive-thru is faster than Chick-fil-A’s and that’s what started it,” said Jeff Dennis, owner of Jeff Dennis Jewelers.

The two businesses then traded several barbs. For example, Chick-fil-A posted: “Overflow parking at Jeff Dennis Jewelers!”

Owners of the businesses say the “war” is all in fun and they’re enjoying the community response.

Watch the video:

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When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”