Headlines

Video: Jeweler Wages ‘Sign War’ with Chik-fil-A

The owners of the businesses say it’s all in fun.

Published

3 years ago

May 5, 2021

INSTORE Staff

A jeweler in Gardendale, AL, is engaged in a “sign war” with a nearby Chick-fil-A restaurant, CBS 42 reports.

Jeff Dennis Jewelers started the battle as a way to market its new drive-thru.

“I just put on there that our drive-thru is faster than Chick-fil-A’s and that’s what started it,” said Jeff Dennis, owner of Jeff Dennis Jewelers.

The two businesses then traded several barbs. For example, Chick-fil-A posted: “Overflow parking at Jeff Dennis Jewelers!”

Owners of the businesses say the “war” is all in fun and they’re enjoying the community response.

Watch the video:

INSTORE Staff

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

click to Comment(Comment)

Up Next

Jewelry Store Training Institute Launches Sales Management Master Class

Don't Miss

Pandora to Drop Natural Diamonds in Favor of Lab-Grown

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”