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Video: Jeweler Wages ‘Sign War’ with Chik-fil-A

The owners of the businesses say it’s all in fun.

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A jeweler in Gardendale, AL, is engaged in a “sign war” with a nearby Chick-fil-A restaurant, CBS 42 reports.

Jeff Dennis Jewelers started the battle as a way to market its new drive-thru.

“I just put on there that our drive-thru is faster than Chick-fil-A’s and that’s what started it,” said Jeff Dennis, owner of Jeff Dennis Jewelers.

The two businesses then traded several barbs. For example, Chick-fil-A posted: “Overflow parking at Jeff Dennis Jewelers!”

Owners of the businesses say the “war” is all in fun and they’re enjoying the community response.

Watch the video:

 
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