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Over the Counter

Podcast: The Truth Matters, and Never More So Than When You Make a Mistake

He had a disaster on the bench. How could he tell his suspicious customer?

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IN HIS NEW SERIES “Over the Counter”, fourth-generation jeweler Kyle Bullock of Bullock’s Jewelry in Roswell, NM tells the stories of inspirational and/or memorable jewelry sales. In this episode, a jeweler who prides himself on trustworthiness has to step up and face the consequences of one of the biggest mistakes of his career.

Would you like Kyle to tell your story? Email him at kylerbullock@gmail.com.

Kyle Bullock is a fourth-generation jeweler who manages Bullock's Jewelry in Roswell, NM. He is also a best selling author, speaker and performer, and small business coach. To contact him, email him at KyleRBullock@gmail.com.

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Gene the Jeweler

Gene the Jeweler Gets Kicked Out of the Studio

In the latest episode (#42) of Gene the Jeweler, Gene is going about his business, recording a new episode. But that doesn’t last long. Four-time NFL Pro Bowl leading rusher Ahman Green walks in, and Gene finds that his time in the studio is over — whether he likes it or not. (See more Gene the Jeweler episodes at instoremag.com/gene.)

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Over the Counter

Podcast: Until the Very End, This Cancer Patient Created Jewelry Memories for Her Family

Have some tissues ready.

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OVER THE COUNTER EPISODE 13: ONE FINAL WISH (6:26 MINUTES)


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IN THE LATEST EPISODE of Over the Counter, host Kyle Bullock tells the story of one of the most memorable custom-design sales of Sandra Locken of Sarini Fine Jewellery in Vulcan, Alberta, Canada.

In the heartbreakingly beautiful tale, Sandra is assigned a rush job for a woman dying of terminal cancer, whose passion in her final days (and even her final minutes) is creating jewelry memories for her family.

Kyle concludes: “Remember that what we do in the jewelry business goes far beyond little hunks of metal. We are invited to share in the expression of people’s hearts and souls in a very real, very emotional, and very honest way.”

Enjoy the story. (And have those tissues ready.)

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Over the Counter

Podcast: A Flash of Cash and Other Meditations on the Value of Jewelry

Reminder for today: Jewelry means different things to different people.

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OVER THE COUNTER EPISODE 12: A FLASH OF CASH (7:24 MINUTES)


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IN THIS MONTH’S Over the Counter, we’re bringing you a collection of stories aimed at reminding you of what is most important in life.

It is so easy to go day by day, nose to the grindstone, that we lose sight of what matters.

In fact, we may start to believe that what we are doing at work is what is most valuable — that our identity comes from work, or wealth, or from accomplishments.

And the truth is, it doesn’t.

Today’s episode is just one attempt to show you what the word “value” really means. (And it means different things to different customers.)

P.S. If you’ve been enjoying Over the Counter, Kyle Bullock has launched a new series on YouTube about pursuing growth, leadership, and celebrating what matters the most. It’s called the “Brilliantly Inspired Channel”. Visit this new source of weekly motivating and educational videos on YouTube.

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Over the Counter

Podcast: This Diamond Heist Simply Didn’t Make the Grade

A simple education in the 4 C’s would have told the thief that this was a bad idea.

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OVER THE COUNTER EPISODE 11: HOW TO GRADE A DIAMOND HEIST (7:45 MINUTES)


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THIS MONTH, Over the Counter shares the story of one of the more poorly planned, under-rewarding diamond heists you’ll ever hear about. Let’s let host Kyle Bullock set up the episode: “When you sell valuable things, it’s not a matter of if, but when, a criminal will try to steal something from your cases, which is why safety and preparation should always be a top priority for jewelry stores. But in today’s story, the crime in question took place not in a jewelry store, but in a place that features even more unique and irreplaceable set of valuables. It also features a criminal who could have used, uh, a few tips before pulling off the heist of a lifetime.”

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