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Possible ‘Diamond in a Diamond’ Is the Strangest Thing Ever

This bizarre specimen was found in Yakutsk, Russia.

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RUSSIA’S ALROSA DIAMOND mining company may have discovered a diamond in a diamond.

Alrosa’s Instagram page features a video of a 0.62-carat rough diamond with a curious void in its center. Rattling around in that cavity seems to be another rough diamond.

In a caption accompanying the video, Alrosa wrote, “A diamond in a diamond? We couldn’t help but share this very special find with you.”

Alrosa goes on to describe how the smaller crystal seems to move freely within the larger one. The curious gem was discovered in Yakutsk, Russia.

“We are not sure if the smaller one is a diamond,” wrote Alrosa. “Our scientists are looking forward to studying the crystal. It will be researched with non-destructive methods.”

Please check out Alrosa’s video below:

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A diamond in a diamond? We couldn’t help but share this very special find with you. Watch: the smaller crystal moves in a cavity inside the larger rough diamond. The larger diamond weighs 0.62 carats. We are not sure if the smaller one is a diamond. Our scientists are looking forward to studying the crystal. It will be researched with non-destructive methods #diamondscientistsbestfriend #ALROSA #diamondsALROSA #realisrare Алмаз внутри алмаза? Не можем не поделиться с вами своей находкой: внутри этого алмаза в 0,62 карата передвигается в полости другой кристалл. Наши учёные пока не уверены, что внутри находится именно алмаз. Они с нетерпением ждут, когда интересная находка попадёт к ним в лабораторию. Изучать будут не разрушающими методами #алмазылучшиедрузьяученых #АЛРОСА #алмазыАЛРОСА #

A post shared by ALROSA® (@alrosadiamonds) on

In an unrelated Instagram post, Alrosa honored the 115th anniversary of Russia’s TASS news agency with what the mining company is calling “the world’s most expensive diamond hashtag.”

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Alrosa created a mural with the hashtag “TASS115” rendered in natural white diamonds. The precious stones weigh 4,000 carats and are valued at $350,000.

The mural is being displayed at Alrosa’s diamond sorting center in the Siberian town of Mirny.

In its congratulatory message, Alrosa wrote, “On [the] occasion of the 115th anniversary of the legendary TASS, we [are] giving our friends the most expensive hashtag in history as a present.”

Alrosa unveiled the mural on its Facebook and Instagram pages.

The TASS news agency was founded on September 1, 1904, as the St. Petersburg Telegraph Agency (SPTA). It was renamed the Russian Telegraph Agency (ROSTA) in 1918. Seven years later, the agency would become TASS (the Telegraph Agency of the Soviet Union). Today, it boasts 63 bureaus in 60 countries.

Alrosa is the world’s leading diamond producer in terms of volume, accounting for nearly a third of global rough diamond production. The company manages mines in Russia’s Yakutia and Arkhangelsk regions, as well as Africa.

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Howard Cohen is the Shoreham, NY-based editor of The Jeweler Blog, a daily blog ghost-written for retail jewelers. Cohen, a long-time industry veteran, is dedicated to making social media tasks simple and affordable for every jeweler. For more information, visit thejewelerblog.com or contact Cohen at 631-821- 8867, hscohen60@gmail.com. Websites: thejewelerblog.com, thejewelerblog.wordpress.com.

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Eileen McClelland

Gemfind’s Data Mining Has Potential to Predict the Future

New subscription service available for trend forecasting.

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EVERY TIME CONSUMERS click on a piece of jewelry on a retailers’ website, they leave tantalizing clues behind about shopping trends that have the potential to predict the future.

Alex Fetanat, CEO of GemFind Digital Solutions, has found that because of the digital services the company provides, particularly website management, diamond sourcing apps and e-commerce functions, they have access to a rich source of data. The company, which connects 400 retail jewelry clients with 124 jewelry manufacturers and 60 to 70 diamond suppliers, is able to track hundreds of thousands of consumer clicks each month.

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“We generate reports based on historical searches and clicks on every website we manage,” Fetanat says.

That data can determine what’s trending and what people are searching for in terms of diamond size, cut and clarity. And because the search for a diamond engagement ring typically takes 30 to 90 days, the data can be used to predict shopping trends. It can also be focused on a specific geographic area.

Generating reports based on that consumer data is a new service that Gemfind is offering in the form of a subscription service as well as an in-depth analysis.

Fetanat says the service can be invaluable to diamond cutters and sightholders as well as retailers. “If they see what consumers are searching for and clicking on they will be able to better curate a list of what’s needed in the market rather than just randomly buying things. When you know what consumers are searching for, you can better stock inventory and grow sales through effective target marketing.”

For example, a semi-annual report published recently by Gemfind reveals that:

  • Forty percent of diamond searches are for VS1 and VS2 clarity. This may indicate that few consumers understand that an SI 1 or even an SI2 can be just as beautiful and brilliant as a VS diamond, indicating an opportunity for education on the retail level.
  • Most popular color search is G, followed by H and F. The predominance of the G-H color range shows that consumers understand diamond color and pricing for those colors in comparison with the DEF range, which is a function more of rarity than beauty.
  • Most popular diamond carat weight is 1 carat to 1.25 carats; .75 to 1 carat make up the majority of the remaining consumer searches.
  • Searches for round diamonds continue to dominate the market, but ovals have been increasingly popular, overtaking both cushion and princess for second place. Square cuts, representing cushion, princess and Asscher each represent about a fifth of consumer diamond searches.
  • Most consumers do not search for diamond cut grade, but of those who do search for cut the excellent cut grade predominate. Because excellent cuts are expensive and rare, consumers are unnecessarily constricting their search in this area. That indicates the consumer needs additional education on cut grade.
  • Consumers searching for loose diamonds tend to focus their search in February and March, which covers both Valentine’s Day and spring proposals.
  • Overall, consumer knowledge of GIA and other diamond grading laboratories is very limited. But those who do search for certificates understand the value a GIA certificate gives a diamond while having little to no knowledge of other labs.

To receive a trends report each quarter, visit www.gemfind.com/trends-report; for more information, call (949) 752-7710. To order a copy of the full report, visit https://info.gemfind.com/gemfind-diamond-consumer-trends-report-2019-0.

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David Brown

Here’s How to Succeed at Succession Planning

Be sure to consider these four areas to prevent unnecessary conflict.

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MONEY CAN BE A sensitive topic to talk about. Generally, people don’t like to discuss it even in the privacy of their own home. Yet, not talking about your financial situation can make a significant difference in how much of your wealth is passed on to other family members. Whether it’s a business being passed on or the wealth that it has created, careful planning is required.
Government legislation is constantly evolving in this area. It’s important to set up for the passing of wealth and to ensure this is compliant with the current laws.

Here are some things to consider:

1. Inform family members of what may be coming their way. Give them the opportunity to prepare for the financial impact an inheritance may have. More than one family has been undermined by a sudden arrival of wealth they didn’t expect and couldn’t handle. Such preparation can help them to plan their ownership and tax structures to handle it effectively.

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2. Be sure to involve key stakeholders. Be selective about who is involved in the decision-making process, the administration and the final beneficiaries. The process can be daunting and potentially alienate family members and cause unnecessary conflict.

3. Ensure a single unified vision. Particularly where parents are concerned, it’s important to ensure a consistent message is communicated about the ongoing management of the family business. If there is to be a successor, there needs to be an agreed upon approach as to who it will be and how it will be handled.

4. Don’t wait too long to pass on ownership and responsibility. If the business is to go to the next generation, a grooming process is recommended to ensure the transition is smooth and the successor has done their “time.” You should always be prepared for an unexpected event that may speed this process up faster than you intended — it’s better to be over-prepared in this area than under-prepared.

Whether a business is being passed on or the wealth that the business has created, it’s important that the vision is clearly communicated regarding how the legacy will be passed onto future generations. Sharing this vision can be an effective means of making sure the succession plan goes as smoothly as possible.

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Dave Richardson

Here’s Why Having a Mirror on Your Counter Is So Critical

It’s not just vanity.

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WHY IT IS TRUE: This gives her an opportunity to immediately see how the beautiful piece of jewelry looks on her.

PLAN OF ACTION: Take this opportunity to observe her reaction, ask open-ended questions to reveal her feelings, and move for the close accordingly.

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