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Quality Gold Acquires De-ani

Quality Gold’s CEO says the move will ‘accelerate our growth potential and product offerings.’

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(PRESS RELEASE) FAIRFILED, OH – Quality Gold has acquired De-ani, a Monrovia, CA-based manufacturer known for unique karat gold and sterling silver pendants.

Michael Langhammer, CEO of Quality Gold, said, “This acquisition is an important one for Quality Gold. It continues to accelerate our growth potential and product offerings.”

He continued, “I have tremendous respect for the business Richard and Robin have built. They have been responsive to developing a superior crafted and exceptional collection to accommodate their loyal customer’s needs and desires. Quality Gold will continue expanding the line and the De-ani Collection will live on through Quality Gold.”

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Jason Langhammer, COO of Quality Gold, said, “This acquisition complements us well and is in line with the long-term strategic plan for Quality Gold. Every acquisition made by Quality Gold in the last five years further strengthens Quality Gold’s vertical positioning.”

When Richard and Robin Elmassian were asked about selling their business to Quality Gold, they said, “We found a partner in Quality Gold who is committed to investing in the expansion of the De-ani line and maintaining the superior craftsmanship that is the foundation of the De-ani Collection. Our customers will continue to have access to the finest quality, most meticulously designed and remarkably unique pieces in the industry through Quality Gold. We are looking forward to working with the QG team to transition our operations and are confident our loyal customers will enjoy working with the excellent customer service team at Quality Gold.”

All De-ani merchandise has started invoicing and shipping from Quality Gold in Fairfield, OH.

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In May, Quality Gold will publish a comprehensive Charm & Pendant catalog including the De-ani Collection. Throughout the next year, new De-ani styles will be added to product categories online at QGold.com and in printed QG catalogs. All items will be stocked in Fairfield, Ohio and will be available with no minimum order requirements.

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