(PRESS RELEASE) LOS ANGELES – Change is definitely in the air as the jewelry community prepares to make its annual pilgrimage to Las Vegas later this month. With new shows, new venues and new floor plans, attendees will be looking for beacons as they navigate the show floors. Rahaminov is betting their new advertising campaign will be sure to draw the crowds in their direction.
Styled and photographed by an in-house team and shot locally near the brand’s downtown Los Angeles offices, this year’s campaign features two models, which is a first for the brand. The campaign includes a mix of both retro-inspired black and white visuals, as well as full color images. The new imagery will be featured in industry trade advertising campaigns, as well as on the brand’s social media platforms, during the third and fourth quarters of this year.
From a product point of view, the campaign features a breath of Rahaminov’s latest statement pieces, diamond classics ‘with a twist’, and more fashion looks than in previous iterations. Line bracelets, chandelier earrings, mega-watt rings and long sautoir necklaces accentuate the models’ beauty; many of the pieces feature the brand’s signature Moval cut diamond.
“We were excited by the thought of something different,” shared Melanie Goldfiner, Rahaminov’s director of business development, about the inspiration for the campaign. “Different faces, different product, showcased in an exciting, seductive, nuanced manner.”
The new campaign images will be available to Rahaminov’s exclusive network of retailers for use in co-op advertising nationwide this fall. A consumer-facing look book featuring the imagery will also debut at LUXURY and will be available to retailers for in-store displays and customers’ use.
Rahaminov will be exhibiting at LUXURY and JCK in Salon 622. For more information, or to schedule an appointment, please contact Melanie Goldfiner at Melanie@rahaminov.com.
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