Headlines

Retailers Shouldn’t Discount the Value of Good Vibes

Survey finds providing an upbeat environment can boost the bottom line.

Published

11 months ago

June 9, 2023

INSTORE Staff

PHOTOGRAPHY: bulatovic/iStock.com

For many Americans, vibes are an important part of the overall experience when visiting any kind of establishment, including stores. A new survey, conducted by interior landscaper Ambius, found that 81 percent of Americans either somewhat or strongly agree that they would be less likely to return to a place after picking up bad vibes. This includes workspaces, retail shops, restaurants, businesses and leisure spaces.

“Businesses can no longer meet customers’ needs with a ‘business as usual’ approach,” said Ambius President Lorri MacHarg. “Even a few minor updates can enhance a space’s vibe and improve the overall customer experience.”

Features such as decorative plants (33 percent) and wooden elements (32 percent) give off the best vibes for commercial spaces, respondents said.

The survey of 3000 adults, split evenly by gender, sought to determine what might impact different demographics’ interactions with commercial spaces, with vibes becoming a reoccurring theme. While more Generation Z (48 percent) and millennials (47 percent) are more likely to use the word “vibe” to describe how a place feels over Generation X (30 percent) and baby boomers (22 percent), a majority of survey respondents (83 percent) agreed that vibes are either moderately to very important to the overall enjoyment of a place.

Survey respondents also agree that a good vibe can be just as impactful as a bad vibe. Similar to the feelings of bad vibes, 82 percent of Americans said they either somewhat or strongly agree that they would be more likely to return to a place after picking up good vibes. Additionally, 67 percent of survey respondents need 20 minutes or less to establish the overall vibe of a place.

“First impressions are essential when it comes to creating a memorable customer experience,” said MacHarg. “When businesses choose to invest in interior and exterior enhancements they’re doing more than improving the overall vibe of their space, they’re also showing a commitment to their customers and will likely see a positive return on those investments.”

Click here for more about the Ambius survey.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”