Connect with us

Headlines

Rolex: Shortages ‘Not a Strategy’

Luxury watchmaker breaks its silence on manufacturing shortage.

mm

Published

on

Rolex: Shortages ‘Not a Strategy’

Rolex uncharacteristically offered comment to a recent media report about the shortage of its watches, saying “the scarcity of our products is not a strategy on our part,” Business Insider writes.

The luxury watchmaker was responding to a report from Yahoo Finance about its manufacturing shortage. In the written statement, Rolex said: “Our current production cannot meet the existing demand in an exhaustive way, at least not without reducing the quality of our watches – something we refuse to do as the quality of our products must never be compromised.”

The statement also noted that all Rolex watches are hand-assembled at one of four locations in Switzerland, a process that “naturally restricts our production capacities.”

Read more at Business Insider.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

Advertisement

SPONSORED VIDEO

Put Your Trust in Wilkerson

To do business successfully with anyone, you need a certain “comfort level.” That’s something that Phillips Pitts, owner of two Parris Jewelers stores in Hattiesburg, Miss., said he felt immediately when he first talked to Wilkerson’s Rick Hayes. He was just about to launch an anniversary sale. And he chose Wilkerson to handle all the details — from the marketing to the sales floor. “Rick cared what was going to happen to Parris Jewelers,” says Pitts. “Not just during the sale but after the sale.” Would he recommend Wilkerson to other jewelers contemplating a large-scale sale? Absolutely, says Pitts, who says the results “exceeded their expectations.” His trust in Wilkerson has only grown after the numbers came in. “They were interested in me fulfilling and what I need to fulfill to make my company better.”

Promoted Headlines

Most Popular