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Sales Truths: Let Employees Lead Your Sales Meetings

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WHY IT IS TRUE: It’s Saturday morning before your doors are thrown open to the waiting crowds, and salespeople are gathered for your weekly meeting. Many of them respectfully sit there with their arms folded, because deep down in, they have heard it all before.

PLAN OF ACTION: Challenge your staff by occasionally asking one of them to conduct the Saturday morning sales meeting. Rather than springing a surprise on them late Friday afternoon, find time to sit with them midweek to discuss some of the sales skills with which they are most comfortable. Help them develop half a dozen questions they can pose during the meeting. Give them a flip chart or whiteboard so they can jot down the responses. Help them engage the group in a discussion. Let them know if they have your full support, and watch them shine at “their” Saturday sales meeting. — David Richardson

This article originally appeared in the May 2016 edition of INSTORE.

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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Dave Richardson

Sales Truths: Let Employees Lead Your Sales Meetings

mm

Published

on

WHY IT IS TRUE: It’s Saturday morning before your doors are thrown open to the waiting crowds, and salespeople are gathered for your weekly meeting. Many of them respectfully sit there with their arms folded, because deep down in, they have heard it all before.

PLAN OF ACTION: Challenge your staff by occasionally asking one of them to conduct the Saturday morning sales meeting. Rather than springing a surprise on them late Friday afternoon, find time to sit with them midweek to discuss some of the sales skills with which they are most comfortable. Help them develop half a dozen questions they can pose during the meeting. Give them a flip chart or whiteboard so they can jot down the responses. Help them engage the group in a discussion. Let them know if they have your full support, and watch them shine at “their” Saturday sales meeting. — David Richardson

This article originally appeared in the May 2016 edition of INSTORE.

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular