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Sales Truths: Let Employees Lead Your Sales Meetings

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WHY IT IS TRUE: It’s Saturday morning before your doors are thrown open to the waiting crowds, and salespeople are gathered for your weekly meeting. Many of them respectfully sit there with their arms folded, because deep down in, they have heard it all before.

PLAN OF ACTION: Challenge your staff by occasionally asking one of them to conduct the Saturday morning sales meeting. Rather than springing a surprise on them late Friday afternoon, find time to sit with them midweek to discuss some of the sales skills with which they are most comfortable. Help them develop half a dozen questions they can pose during the meeting. Give them a flip chart or whiteboard so they can jot down the responses. Help them engage the group in a discussion. Let them know if they have your full support, and watch them shine at “their” Saturday sales meeting. — David Richardson

This article originally appeared in the May 2016 edition of INSTORE.

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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Dave Richardson

Sales Truths: Let Employees Lead Your Sales Meetings

mm

Published

on

WHY IT IS TRUE: It’s Saturday morning before your doors are thrown open to the waiting crowds, and salespeople are gathered for your weekly meeting. Many of them respectfully sit there with their arms folded, because deep down in, they have heard it all before.

PLAN OF ACTION: Challenge your staff by occasionally asking one of them to conduct the Saturday morning sales meeting. Rather than springing a surprise on them late Friday afternoon, find time to sit with them midweek to discuss some of the sales skills with which they are most comfortable. Help them develop half a dozen questions they can pose during the meeting. Give them a flip chart or whiteboard so they can jot down the responses. Help them engage the group in a discussion. Let them know if they have your full support, and watch them shine at “their” Saturday sales meeting. — David Richardson

This article originally appeared in the May 2016 edition of INSTORE.

Advertisement

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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Most Popular