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Dave Richardson

Sales Truths: Challenging Questions Get Qualified Employees

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WHY IT IS TRUE: Prospective employees have heard all of the questions in previous interviews and come armed to give well-rehearsed, prepared answers.

PLAN OF ACTION: Questions such as: If you were offered this job, what makes you think you would be successful in it?… What skills or expertise do you feel you are still missing?… What would your critics say about you?… How do you motivate yourself to complete a task you don’t love?… Who inspires you and why? Ask these questions and watch their body language. Some will break eye contact, perhaps a shift in their seat, maybe fold their arms over their chest etc. Sales pros are comfortable, and answer questions with passionate convictions. Ask challenging questions, and you will get great people. — David Richardson

This article originally appeared in the March 2016 edition of INSTORE.

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For 25 years, Stafford Jewelers of Cincinnati, Ohio, was THE place to go for special gifts, engagement diamonds, high-end Swiss watch brands — in other words, the crème de la crème of fine jewelry. But this summer, the Stafford family was ready to retire. So, they chose Wilkerson to help them close up shop. “One of the biggest concerns was having the sale in the middle of COVID,” says Director of Stores Michelle Randle. Wilkerson gave the Stafford team plenty of ideas as well as safety guidelines, which they closely followed. “All of the employees felt safe, the customers coming in the door felt safe and we did a lot of business,” says Randle. How much business? “The inventory flew,” she says. Translation: They sold millions and millions of dollars-worth of merchandise. Randle calls it, “an incredible experience.” Would she recommend Wilkerson to other retailers who are thinking of thinning their inventories or retiring? “Everyone got more than what they expected out of the sale. You have to hire Wilkerson. They’re amazing.”

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