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Sales Truths: Challenging Questions Get Qualified Employees

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WHY IT IS TRUE: Prospective employees have heard all of the questions in previous interviews and come armed to give well-rehearsed, prepared answers.

PLAN OF ACTION: Questions such as: If you were offered this job, what makes you think you would be successful in it?… What skills or expertise do you feel you are still missing?… What would your critics say about you?… How do you motivate yourself to complete a task you don’t love?… Who inspires you and why? Ask these questions and watch their body language. Some will break eye contact, perhaps a shift in their seat, maybe fold their arms over their chest etc. Sales pros are comfortable, and answer questions with passionate convictions. Ask challenging questions, and you will get great people. — David Richardson

This article originally appeared in the March 2016 edition of INSTORE.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Dave Richardson

Sales Truths: Challenging Questions Get Qualified Employees

mm

Published

on

WHY IT IS TRUE: Prospective employees have heard all of the questions in previous interviews and come armed to give well-rehearsed, prepared answers.

PLAN OF ACTION: Questions such as: If you were offered this job, what makes you think you would be successful in it?… What skills or expertise do you feel you are still missing?… What would your critics say about you?… How do you motivate yourself to complete a task you don’t love?… Who inspires you and why? Ask these questions and watch their body language. Some will break eye contact, perhaps a shift in their seat, maybe fold their arms over their chest etc. Sales pros are comfortable, and answer questions with passionate convictions. Ask challenging questions, and you will get great people. — David Richardson

This article originally appeared in the March 2016 edition of INSTORE.

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular