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Sales Truths: Salespeople Must Help Drive Traffic To Your Store

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WHY IT IS TRUE: For most, if not all salespeople, their livelihood is based on successful ongoing performance in your store. It is one thing to complete the sale and stick the commission in their pocket … it is quite another to build a strong, enduring relationship.

PLAN OF ACTION: When people close a sale they should always get the customer’s name, address, phone number, and email address for later follow-up. If the customer isn’t going to buy, the salesperson should turn the individual over to another associate, who should also try to get that information. Create a simple form that can be filled in after the sale, which includes space for all the key data (customer’s name, spouse’s name, kids and grandkids’ names, etc.) — David Richardson

This article originally appeared in the February 2016 edition of INSTORE.

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When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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Dave Richardson

Sales Truths: Salespeople Must Help Drive Traffic To Your Store

mm

Published

on

WHY IT IS TRUE: For most, if not all salespeople, their livelihood is based on successful ongoing performance in your store. It is one thing to complete the sale and stick the commission in their pocket … it is quite another to build a strong, enduring relationship.

PLAN OF ACTION: When people close a sale they should always get the customer’s name, address, phone number, and email address for later follow-up. If the customer isn’t going to buy, the salesperson should turn the individual over to another associate, who should also try to get that information. Create a simple form that can be filled in after the sale, which includes space for all the key data (customer’s name, spouse’s name, kids and grandkids’ names, etc.) — David Richardson

This article originally appeared in the February 2016 edition of INSTORE.

Advertisement

Advertisement

SPONSORED VIDEO

When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

Promoted Headlines

Most Popular