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Sales Truths: Salespeople Must Help Drive Traffic To Your Store

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8 years ago

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WHY IT IS TRUE: For most, if not all salespeople, their livelihood is based on successful ongoing performance in your store. It is one thing to complete the sale and stick the commission in their pocket … it is quite another to build a strong, enduring relationship.

PLAN OF ACTION: When people close a sale they should always get the customer’s name, address, phone number, and email address for later follow-up. If the customer isn’t going to buy, the salesperson should turn the individual over to another associate, who should also try to get that information. Create a simple form that can be filled in after the sale, which includes space for all the key data (customer’s name, spouse’s name, kids and grandkids’ names, etc.) — David Richardson

This article originally appeared in the February 2016 edition of INSTORE.

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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Dave Richardson

Sales Truths: Salespeople Must Help Drive Traffic To Your Store

mm

Published

8 years ago

on

WHY IT IS TRUE: For most, if not all salespeople, their livelihood is based on successful ongoing performance in your store. It is one thing to complete the sale and stick the commission in their pocket … it is quite another to build a strong, enduring relationship.

PLAN OF ACTION: When people close a sale they should always get the customer’s name, address, phone number, and email address for later follow-up. If the customer isn’t going to buy, the salesperson should turn the individual over to another associate, who should also try to get that information. Create a simple form that can be filled in after the sale, which includes space for all the key data (customer’s name, spouse’s name, kids and grandkids’ names, etc.) — David Richardson

This article originally appeared in the February 2016 edition of INSTORE.

Advertisement

Related Topics:

click to Comment(Comment)
Advertisement

SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

Promoted Headlines

Most Popular