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Sales Truths: There is a New Customer In Town

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WHY IT IS TRUE: Millennials — those born between 1982 and 2000 — make up the nation’s largest working population. Because they are glued to their smartphones and tablets, they are most likely to find you on Facebook, Twitter or your website.

PLAN OF ACTION: Since millennials are people-oriented rather than product-oriented, consider placing a romantic bridal engagement proposal story on your website and Facebook page. You will look different from anyone in your marketplace, while at the same time focusing your business on what it is really all about: romance and love. — David Richardson

This article originally appeared in the November 2016 edition of INSTORE.

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After 35 Years in Kent, Bonaci Fine Jewelers Found the Right Partner to Close the Right Way

Bob Bonaci spent 35 years building a jewelry business and community presence in Kent, Washington. When he decided it was time to retire, he knew the process would take careful planning — and the right help. Fellow jewelers who’d been through it pointed him to Wilkerson. The results exceeded expectations. Wilkerson’s hands-off approach let Bonaci step back while the team handled every detail, meeting his personal and financial goals throughout. “It is phenomenal, the success that we’ve had.” Watch Bob share his retirement story.

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Dave Richardson

Sales Truths: There is a New Customer In Town

mm

Published

on

WHY IT IS TRUE: Millennials — those born between 1982 and 2000 — make up the nation’s largest working population. Because they are glued to their smartphones and tablets, they are most likely to find you on Facebook, Twitter or your website.

PLAN OF ACTION: Since millennials are people-oriented rather than product-oriented, consider placing a romantic bridal engagement proposal story on your website and Facebook page. You will look different from anyone in your marketplace, while at the same time focusing your business on what it is really all about: romance and love. — David Richardson

This article originally appeared in the November 2016 edition of INSTORE.

Advertisement

SPONSORED VIDEO

After 35 Years in Kent, Bonaci Fine Jewelers Found the Right Partner to Close the Right Way

Bob Bonaci spent 35 years building a jewelry business and community presence in Kent, Washington. When he decided it was time to retire, he knew the process would take careful planning — and the right help. Fellow jewelers who’d been through it pointed him to Wilkerson. The results exceeded expectations. Wilkerson’s hands-off approach let Bonaci step back while the team handled every detail, meeting his personal and financial goals throughout. “It is phenomenal, the success that we’ve had.” Watch Bob share his retirement story.

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