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Sales Truths: There is a New Customer In Town

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WHY IT IS TRUE: Millennials — those born between 1982 and 2000 — make up the nation’s largest working population. Because they are glued to their smartphones and tablets, they are most likely to find you on Facebook, Twitter or your website.

PLAN OF ACTION: Since millennials are people-oriented rather than product-oriented, consider placing a romantic bridal engagement proposal story on your website and Facebook page. You will look different from anyone in your marketplace, while at the same time focusing your business on what it is really all about: romance and love. — David Richardson

This article originally appeared in the November 2016 edition of INSTORE.

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Retirement, Anniversary or Going Out of Business Sale? Let Wilkerson Handle the Details

When it’s time to run a sale, whether it’s a retirement, going-out-of-business, anniversary or “we’ve got too much merchandise” sale, let Wilkerson handle the details. The Diamond Galleria did just that when they selected Wilkerson to run its liquidation sale. According to Sharon, their CPA, it was the right choice. “We could have done a going-out-of-business sale ourselves and done 30 to 40 percent of what we actually sold with Wilkerson involved,” she says. Seeing the strategies that Wilkerson puts in place for every sale was something that convinced her they had made the right move. “I would highly recommend Wilkerson to anyone considering this type of sale.”

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Dave Richardson

Sales Truths: There is a New Customer In Town

mm

Published

on

WHY IT IS TRUE: Millennials — those born between 1982 and 2000 — make up the nation’s largest working population. Because they are glued to their smartphones and tablets, they are most likely to find you on Facebook, Twitter or your website.

PLAN OF ACTION: Since millennials are people-oriented rather than product-oriented, consider placing a romantic bridal engagement proposal story on your website and Facebook page. You will look different from anyone in your marketplace, while at the same time focusing your business on what it is really all about: romance and love. — David Richardson

This article originally appeared in the November 2016 edition of INSTORE.

Advertisement

Advertisement

SPONSORED VIDEO

Retirement, Anniversary or Going Out of Business Sale? Let Wilkerson Handle the Details

When it’s time to run a sale, whether it’s a retirement, going-out-of-business, anniversary or “we’ve got too much merchandise” sale, let Wilkerson handle the details. The Diamond Galleria did just that when they selected Wilkerson to run its liquidation sale. According to Sharon, their CPA, it was the right choice. “We could have done a going-out-of-business sale ourselves and done 30 to 40 percent of what we actually sold with Wilkerson involved,” she says. Seeing the strategies that Wilkerson puts in place for every sale was something that convinced her they had made the right move. “I would highly recommend Wilkerson to anyone considering this type of sale.”

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