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Sales Truth: Clients Love Text Messages

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Sales Truth: Clients Love Text Messages

Why it is true: The first thing most people do when waking up in the morning is check their text messages.

Plan of action: If you want to reach your customer about a critical issue, send him a text message to be seen the very first thing in the morning (and by “critical,” I mean an urgent repair or a special item you have ordered for him). Remarkably, clients will genuinely appreciate your reaching out to them.


Source: David W. Richardson CSP, Jewelry Sales Training International

This article originally appeared in the January 2017 edition of INSTORE.

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Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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Dave Richardson

Sales Truth: Clients Love Text Messages

mm

Published

on

Sales Truth: Clients Love Text Messages

Why it is true: The first thing most people do when waking up in the morning is check their text messages.

Plan of action: If you want to reach your customer about a critical issue, send him a text message to be seen the very first thing in the morning (and by “critical,” I mean an urgent repair or a special item you have ordered for him). Remarkably, clients will genuinely appreciate your reaching out to them.


Source: David W. Richardson CSP, Jewelry Sales Training International

This article originally appeared in the January 2017 edition of INSTORE.

Advertisement

Advertisement

SPONSORED VIDEO

Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

Promoted Headlines

Most Popular