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Sales Truth: Clients Love Text Messages

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Published

8 years ago

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Sales Truth: Clients Love Text Messages

Why it is true: The first thing most people do when waking up in the morning is check their text messages.

Plan of action: If you want to reach your customer about a critical issue, send him a text message to be seen the very first thing in the morning (and by “critical,” I mean an urgent repair or a special item you have ordered for him). Remarkably, clients will genuinely appreciate your reaching out to them.

Source: David W. Richardson CSP, Jewelry Sales Training International

This article originally appeared in the January 2017 edition of INSTORE.

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Windsor Jewelers: Building for Tomorrow with Wilkerson

After 43 years in the jewelry industry, Windsor Jewelers' President Rob Simon knows the value of trusted partnerships. When planning a store expansion in Winston-Salem, North Carolina, he turned to Wilkerson to transform existing inventory into construction capital. "There have been very few companies I've dealt with that I totally trust," Simon shares. "Wilkerson understands their success is 100% based on your success." The partnership enabled Windsor to fund new showcases and construction while maintaining their position as their community's premier jeweler. For Simon, the choice was clear: "Over the years, I've been abused in every direction there is by different people in this industry, so I know what to avoid. One company not to avoid is Wilkerson."

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Dave Richardson

Sales Truth: Clients Love Text Messages

mm

Published

8 years ago

on

Sales Truth: Clients Love Text Messages

Why it is true: The first thing most people do when waking up in the morning is check their text messages.

Plan of action: If you want to reach your customer about a critical issue, send him a text message to be seen the very first thing in the morning (and by “critical,” I mean an urgent repair or a special item you have ordered for him). Remarkably, clients will genuinely appreciate your reaching out to them.

Source: David W. Richardson CSP, Jewelry Sales Training International

This article originally appeared in the January 2017 edition of INSTORE.

Advertisement

Related Topics:

click to Comment(Comment)
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Retiring? Let Wilkerson Do the Heavy Lifting

Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift. To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”

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