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Dave Richardson

Here’s Why You Should Never, Ever Lie to a Customer

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Why it is true: If you get caught lying to a customer, it is not only embarrassing, but you lose credibility and trust with that customer.

Plan of action: No matter how bad it hurts, always tell the customer the truth. A lie will come back to bite you in ways you never thought of. You’ve built up a remarkable image in your marketplace … don’t do anything to wreck it.

 


This article originally appeared in the March 2017 edition of INSTORE.

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Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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